“We remain on-track to follow-up PMTA for Ploom in the first half of 2025.”

In context

“repeat purchase rate of over 30% in the e-commerce channel. Given the success of on! PLUS net and smooth net in December, we introduced on! PLUS berry and citrus and 6 and 9 milligram strength variants in the e-commerce channel. We also plan to expand on! PLUS to additional retail accounts and suite. Our teams are on-track to submit the PMTA for on! PLUS in the first half of this year and upon FDA authorization, we expect it will contribute meaningfully to Helix's growth. In heated tobacco, we believe our compelling portfolio of products will appeal to the millions of adult smokers seeking innovative and scalable alternatives to e-vapor products. We are continuing regulatory preparations to bring heated tobacco stick products to the U.S. market through Horizon, our joint venture with JT. We remain on-track to follow-up PMTA for Ploom in the first half of 2025. And we are making continued progress on our heated tobacco capsule product SWIC. While we believe heated tobacco products can play an important role in achieving harm reduction, the category remains nonexistent in the United States. We're encouraged by the progress we made in 2023 and we are committed to achieving long-term leadership in each of the smoke-free categories while delivering strong shareholder returns. Last March, we introduced our 2028 enterprise goals. We provided updates on our progress in this morning's press release and we expect to provide progress updates annually moving forward. We look forward to discussing our exploration of non-nicotine and international mid-teen markets at CAGNY later this month. Turning to our 2024 financial outlook. Our plans include a continuat”