“We now expect to make a combined submission in mid-year 2025.”

In context

“ique product experience. And we are encouraged by the steady momentum that on! PLUS is building at retail and on e-commerce. We are using consumer insights to inform our plans as we are launching two new flavors, Raspberry Lemon and Watermelon Mint in both markets to appeal to evolving consumer preferences. We look forward to bringing on! PLUS to the US once authorized. In heated tobacco, we believe we are developing a portfolio of products that will appeal to adults smokers seeking innovative and fillable alternatives to e-vapor products. We're moving forward with regulatory preparations to bring heated tobacco stick products to the US through Horizon, our joint venture with JT. During 2024, we made great progress towards our PMTA and accelerated our work on an PMTA submission for Ploom. We now expect to make a combined submission in mid-year 2025. And in December, we commenced a small scale test launch of SWIC, our heated tobacco capsule product, through e-commerce in Great Britain. We expect to use consumer insights from the test to further inform our strategies. Turning to our 2025 financial outlook, we remain committed to tobacco harm reduction in the U.S. and continue to believe there is a significant opportunity to shift millions of smokers to FDA-authorized smoke-free alternatives. Our planned investment areas include market activities in support of our smoke-free products and continued smoke-free product research, development, and regulatory preparations. We believe the external environment will remain dynamic in 2025, and we will continue to monitor the economy, including the cumulative impact of inflation, tobacco consumer”