“I think when you think about on!, I'll be careful not to lay out exactly what we're going to do in the second half. But you see the success that we've had through the first half, we believe that is sustainable.”

In context

“d we're pleased with the progress we're making there. And we do believe that we can be successful in NGP internationally through time. I think the way you should think about that is we're going to be disciplined about it as we move forward. Operator: We'll take our next question from Damian McNeela of Deutsche Bank. Damian Paul McNeela: First question is just on -- and whether you can sort of provide any color on what your plans after second half in terms of whether you're expecting to accelerate activation for the brand. And also whether you could quantify how well distributed the brand is currently in the U.S.? And then my second question is just on Middleton. Can you sort of provide an explanation of what's behind that sort of pretty decent performance, please? William F. Gifford: Yes. I think when you think about on!, I'll be careful not to lay out exactly what we're going to do in the second half. But you see the success that we've had through the first half, we believe that is sustainable. We're excited about being able to bring our pipeline of products to the marketplace when appropriate because we feel like some of the pipeline of products are very competitive with the existing products in the marketplace as we've shared before. I think when you think about on! and the activations, certainly reinforcing the equity and what we feel like is a bit different than the rest of the industry, focusing on equity and building a sustainable brand through time for our own portfolio of products when we can bring others to market. I think as far as the -- remind me the second part of your question... Salvatore Mancuso: Yes. Middleton volume was up. It is the dominant cigar in the highly profitable large mass machine-made cigar category. And it's a dominant player. It's a very strong pr”