“We anticipate Helix will continue to be profitable for the full year 2026.”

In context

“l positioned to meaningfully participate in this growth. Early consumer feedback indicates that its innovative pouch material with smooth flavor proposition is a competitive advantage in the marketplace. In recent research, ON PLUS Mint achieved higher overall purchase intention scores than the leading nicotine pouch brand and distinguished itself with superior pouch comfort and mouthfeel, critical attributes in the nicotine pouch category. In the fourth quarter, Helix began laying the foundation to expand ON PLUS nationally. Our teams made strategic investments in retail merchandising, fixtures, and equity to prepare for the ON PLUS national launch planned for the first half of this year. In 2026, Helix plans to focus on generating trial for ON PLUS and retaining adopters for ON CLASSIC. We anticipate Helix will continue to be profitable for the full year 2026. Looking to the future, Helix's strategy remains focused on innovation and responsibly delivering on consumer preferences. In November, Helix submitted PMTA applications for ON PLUS products in six additional flavor varieties across three nicotine strengths. Helix looks forward to bringing these new products to the U.S. market. Turning to our international smoke-free efforts, we continue to focus on the fast-growing nicotine pouch category. In 2025, ON PLUS and our newly added Fumi brand competed across select international markets through e-commerce and targeted retail distribution. Fumi appeals to the 80% of consumers interested in slim, well-pouch products. Early performance has been encouraging, supporting our expansion to 40,000 retail locations in seven markets. In addition, we added”