“I would venture to say, Keith, that we should hopefully see what we had identified as the AI-first sort of book of business. That tripled, but that should be our next billion-dollar business.”

In context

“ully, both from our prepared remarks and from the answers to your question, that's really an area of strength for us because people are looking at it and with AI, everybody wants to know how you transform your business. Every CEO that I talk to wants to ensure that they deal with the next generation of consumers and attract them as well as what they want to do then is say, how do I ensure that from my marketing spend, I'm getting as much breadth as I can as well as how much automation and productivity in terms of revenue. And so I think the fact that we have all these new offerings, specifically, Firefly. Dan, I think, talked about a $250 million book of business for Firefly, that didn't exist a few years ago. As we talk about what's happening with GenStudio, 30% growth, AEP and apps. And I would venture to say, Keith, that we should hopefully see what we had identified as the AI-first sort of book of business. That tripled, but that should be our next billion-dollar business. So that's -- we're ruthlessly focused on all of those. So hopefully, that gives you some color on why we're excited about the performance that we put up. Operator: We will take our next question from Alex Zukin with Wolfe Research. Aleksandr Zukin: And again, echoing everybody's praise, Shantanu on the call, it's truly been a special opportunity to work with you and follow your progress. I guess maybe a quick 2-parter, which is, if I think about the impact of AI MAU growth on ARR growth in the quarter, can you maybe just unpack exactly why it was dampened. And as consumption trends improve, how do we think about that kind of impact as we head through Q2, Q3, Q4, when does net new ARR growth start to maybe go positive? And then maybe just anything on the timeline that we and investors shou”