“in the coming years and you'll see this probably next year, we're going to commit to increasing our overall marketing spend.”

In context

“costs in the restaurants, right. And we've been able to do that on down the line and you're seeing that in the improvement. I think what's always amazing to me even almost 500 shacks into this journey is that even when we open in four shacks in Texas in the last two months all drive-throughs, it's amazing to me how many people come out, celebrate with us and really continue to start with a bang. And I think that says something for the continued probably stronger than ever brand we have. But you're hearing me acknowledge loud and clear that we've got to also build brand warehouse. The other thing we haven't done a lot of in the history of the company we've never really done traditional mass media advertising. We've done a lot of local Shake Shack style guerrilla marketing if you will. And in the coming years and you'll see this probably next year, we're going to commit to increasing our overall marketing spend. So that we can drive brand awareness and drive all kinds of guests in the places, where you talked about. But look broadly, when you can execute a 21% operating profit, there's few restaurant companies in this country that have ever done that and for us to do that at scale in this quarter, I think that's where we end. And I hope that's the note that people hear a lot going forward as we've grown sales, as we are materially growing this company. We are a profitable growth company and it's a really exciting time for us. So with that operator, I think we finished the questions. I just want to say thank you to everybody on the call and we look forward to being in touch. Thanks. Operator: Thank you. This will conclude today's conference. You may disconnect your lines at this time and thank you”