“And over time, we plan to convert all partner mono-brand stores into digitally connected NIKE retail concepts as we unlock the benefits of data and inventory across the Greater China marketplace.”

In context

“artners in Greater China, Topsports, Pou Sheng. This is an exciting step on our journey within our marketplace strategy because it continues to prove how powerful it is when brands and retailers work together for the benefit of consumers. We value the strong strategic relationships we have with our partners, particularly through our shared vision of connected data and inventory. And this approach lets us serve consumers with the greatest access to the best of NIKE and to do so with speed and convenience in a more personalized, engaging and sustainable way. And what's more, in Greater China, this partnership model takes us into a new era of marketplace transformation. Moving forward, all of our existing contracts with our NSP partners in the geo will follow this connected membership model. And over time, we plan to convert all partner mono-brand stores into digitally connected NIKE retail concepts as we unlock the benefits of data and inventory across the Greater China marketplace. We're excited by the promise of this new model, and we strongly believe it will elevate the entire marketplace and drive growth for both NIKE and our partners over the long term. Next, let's dig a little deeper into our growing digital advantage. As we create the future of retail, we build on our own digital capabilities that connect and serve consumers at scale. In Q3, digital revenue was up 22% on a currency-neutral basis as we continue to drive greater competitive separation, particularly through our app ecosystem. The NIKE mobile app was up more than 50% in the quarter and overtook Nike.com on mobile for our highest share of digital demand. And sneakers continues to gain momentum, particularly as its strong consumer engagement leads to improved conversion. The live streaming on sneake”