MAAT INDEX

CLAIM #46183 · Nike Inc (NKE) · 2022Q4 earnings call · Jun 27, 2022 · due Jun 27, 2027

I still think that our longer-term vision of NIKE Direct representing approximately 60% of our business and digital -- owned digital representing 40% is a trajectory that we are still on.

Matt Friend · CFO

CANNOT_DETERMINE
resolved by a revision, graded at the moved level · official band 5 percent
Committed
NIKE Direct representing approximately 60% of our business and digital -- owned digital representing 40% is a trajectory that we are still on
Reported
whether we land exactly at 60% or not, it doesn't really matter

How to check this claim

Look at: NIKE Direct revenue as a percentage of total NIKE revenue, and NIKE-owned digital revenue as a percentage of total NIKE revenue, fiscal year

It came true if: NIKE Direct mix >= 55% of total revenue (approaching 60%) with owned digital mix trending toward approximately 40%

Where: NIKE 10-K / annual report segment disclosures on NIKE Direct and Digital revenue mix

In context

we achieve that, we then can give the consumer true choice and the actual channel mix will land in its most natural place and will evolve in its most natural place. Matthew Friend : Yes. And I just would add that our wholesale revenue this year was depressed because we had to cut 130 million units of supply because our factories in Vietnam were closed for 12 weeks. And so as you look specifically to '23, NIKE Direct will lead our growth and NIKE Digital will be our fastest-growing channel. But we do expect to see wholesale growth look different, in other words, turn and grow based on available inventory supply flowing back into our geographies. And so we do expect to see wholesale growth in fiscal '23. And I think, as John said long term, this is a consumer-led digital transformation. But I still think that our longer-term vision of NIKE Direct representing approximately 60% of our business and digital -- owned digital representing 40% is a trajectory that we are still on. We're seeing growth in our digital business that's exceeding what's happening in the marketplace. We're watching our own digital traffic and an accelerating level of NIKE app downloads that's driving more consumer engagement against our digital platform, and that is driving growth and shift relative to the broader marketplace. And while we're up about 9 points of business mix versus FY '20, we continue to believe that digital is going to be, as John has said again and again and again, a fuel for growth for us over the next 3 to 5 years. Operator: That concludes our question-and-answer session. I'll turn it over to Mr. Trussell for any closing remarks. Paul Trussell: Yes. Just want to say thank you to everyone for participating in our fourth quarter call. We appreciate you joining, and we

Verify independently

SEC filings for NKE · Claim quote is verbatim from the 2022Q4 earnings call.