MAAT INDEX

CLAIM #46383 · Nike Inc (NKE) · 2024Q3 earnings call · Mar 21, 2024 · due Nov 30, 2024

It won't happen overnight, but we're already seeing momentum in North America. And we believe that will continue around the world.

John Donahoe · CEO

CANNOT_DETERMINE
versus commitment · official band 5 percent
Committed
we're already seeing momentum in North America. And we believe that will continue around the world
Reported
In November, we saw momentum build with digital and physical traffic inflecting positive, especially around the quarter's biggest consumer moments

In context

at went crazy, with so many people switching over to NIKE, because we're there with them. We'll continue to do that. And then in the RSG channel, as you mentioned, we've increased our focus and penetration and RSG's and other new partners that authenticate our brand. And we've doubled our EKINs. And as you know, our EKINs are the experts who provide our partners with even greater NIKE expertise and personal engagement. So, if you take the combination of strong, innovative product portfolio and pipeline with more ground game and presence where runners are. Combined with a greater marketplace distribution, including RSG's and with our EKINs in the field, we feel like we're already seeing some green shoots of progress in everyday running. And we'll continue to see that quarter-after-quarter. It won't happen overnight, but we're already seeing momentum in North America. And we believe that will continue around the world. Matthew Friend: Yes, Bob. And another indicator of a green shoot for us, is that our bookings for fall '24, which is the fall season coming up in running footwear, delivered strong growth. And to John's point, that's across our $100 plus products, but also us coming back into market with a new line of core running footwear. And so, it's another green shoot for us that we see momentum in running in particular, and one that we're focused on continuing to ignite. And I think the Olympics actually will help that as a segue to your second point. The opportunity that we see starts with our brand. The opportunity starts with our Air for Athletes campaign that we're going to be bringing through the Olympics, combined with the products that John referenced. So, ones that you will see on the track,

Verify independently

SEC filings for NKE · Claim quote is verbatim from the 2024Q3 earnings call.