CLAIM #46447 · Nike Inc (NKE) · 2025Q2 earnings call · Dec 19, 2024 · due Aug 31, 2025
“As I said last call, we expect the impact of these shifts to continue for the next few quarters.”
Matt Friend · CFO
In context
“areas, especially as our teams get back on the offense and support with consumers. Overall, our sport performance field of play grew year-over-year, offset by a double-digit decline in sportswear. In training, men's was up high teens, women's up high single-digits and kids up high single-digits. In Global Football, men's grew low single-digits and kids grew high teens. In basketball, women's grew strong double-digits and kids grew low teens. And in running, men's was flat and women's up low to mid-single digits. In addition, we took another step forward shifting our product portfolio by reducing the proportion of our business driven by our classic footwear franchises. For Q2, these franchises again decelerated faster than the overall business and at a rate greater than the first quarter. As I said last call, we expect the impact of these shifts to continue for the next few quarters. With that, let me turn to our operating segments. In North America, Q2 revenue was down 8%. NIKE Direct declined 15%, with NIKE Digital down 22% and NIKE stores down 3%. Wholesale declined 1%. EBIT declined 10% on a reported basis. Highlights in the quarter included growth in kids with strong momentum in apparel and performance footwear. Men's and women's training drove strong growth. And in basketball, Ja grew double-digits, Kobe became the market's largest signature franchise, with demand far exceeding available supply. And Sabrina 2 made a statement as the NBA's second most worn sneaker this season, behind only the Kobe 6. Throughout Q2, we positioned NIKE as the branded athletes around key sports moments. Our Winning Isn't Comfortable running campaign won Ad Age's Best Ad of 2024, as”
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SEC filings for NKE ↗ · Claim quote is verbatim from the 2025Q2 earnings call.