“We intend to drive this mix lower in fiscal 2026 with total units planned down double digits with the most aggressive actions on the Dunk.”

In context

“and confidence in the steps that we are taking, I will provide some additional thoughts on our path forward over the next several quarters. First, we are accelerating our product portfolio transition. We expect sport performance dimensions to lead our growth with a relentless flow of newness across each field of play. We are focused on increasing the contribution of newness as a percentage of our overall seasonal assortment, including new models, new colors, and new materials. At the same time, we are moving fast to right-size the contribution of our classic footwear franchises. In regards to this transition, we are making progress. In the last quarter of this fiscal year, we expect our classic footwear franchises will be down by more than 10 points as a percent of our total footwear mix. We intend to drive this mix lower in fiscal 2026 with total units planned down double digits with the most aggressive actions on the Dunk. Second, we are repositioning NIKE Digital within an integrative marketplace. To do this, we are reducing promotional days, reducing markdown rates, and shifting closeout liquidation to our NIKE factory stores. Due to these actions, and as we continue to reduce investment in paid media, we expect digital traffic to be down double digits in fiscal 2026. Gradually, we expect organic traffic to stabilize and grow with new product launches and our increased brand marketing investments. Third, we are cleaning up the marketplace. For NIKE Digital, we are tightening our buys to support a full-price business model. For NIKE factory stores, we are increasing markdowns to drive velocity of higher volumes of closeout inventory. And for our wholesale partners, we are making investments in sales-relate”