“All of these new concepts will come to the consumer in the back half of the year. As a result, our order book is improving season on season.”

In context

“brought a fresh perspective to the culture of the game in a T90 collaboration with Palace, and with our Hollywood Keepers sportswear collection. And in March, our athletes will begin wearing our new apparel platform Aerofit. In their national team kits. Aerofit is like air conditioning for the body flowing air through the garment unlike any previous performance apparel. The innovation platform will scale across several sport dimensions, in coming seasons. Overall, wholesale partners are very confident in our NIKE football product. Booking units are nearly 40% higher than World Cup 2022. To help sell food, the commitment we'll refresh over 100 NIKE Direct and 1,400 partner doors around the world. And our marketing team is making significant investments to inspire football fans everywhere. All of these new concepts will come to the consumer in the back half of the year. As a result, our order book is improving season on season. Through the sport offense, we're on our way in product. But as I've said, near-term investments to clean up and elevate the marketplace have put real pressures on margins. Tariffs have also obviously added a significant headwind to overcome. I want to state it very clearly. Margin expansion is a top priority for me and my leadership team. While it will take time, we see the path back to double-digit Aegion EBIT margins for NIKE, Inc. That formula includes a multi-branded and diverse product portfolio, that is constantly refreshing and bringing in newness and seeking to drive value out of every relationship we have in the marketplace. It also requires us to be bolder and more creative in how we operate. I made another change within my leadership team this quarter. Asking Venkatesh Alagiras”