CLAIM #46571 · Nike Inc (NKE) · 2026Q2 earnings call · Dec 18, 2025 · due Jun 18, 2027
“We do see a path back to double-digit EBIT margins.”
Elliott Hill · CEO
How to check this claim
Look at: EBIT margin (total company, as reported)
It came true if: Reported EBIT margin >= 10.0% in a fiscal quarter or fiscal year
Where: Company income statement / earnings release (10-Q or 10-K)
In context
“commitment and sort of the focus on the return to double-digit, EBIT margin, you know, it's a big priority for you guys. Is there a timeline in which you could talk to when you think you'll get there? I think the second question is just, like, part of that, I think, is on China. Long road ahead, you know, Q2 revenue is similar Q3 similar to Q2. How deep a reset do you think is necessary in China? And is we near a bottom in revenue or EBIT declines in China? Thanks. Elliott Hill: Okay. So, Bob, let me do this. You stuck in two questions on me, but here's what I'm gonna do. Let's take EBIT first, and then we'll take China because I don't wanna confuse the two. But let me first just say that, improving margins continues to be a top priority. And I said it before, and I'll continue to say it. We do see a path back to double-digit EBIT margins. Margins are under pressure for two reasons. First, the driver of our win is our win now actions. When that we've intentionally taken to clean up the marketplaces around the world. The second, is the impact of tariffs. Where we implement they which were implemented after we activated the WinNow actions. And we're seeing the benefits of us taking those actions. We've said it North America back to growth, running back to growth, wholesale up, the order book, and we have a healthier base for top-line growth moving forward. In addition to the top-line growth, we also have the opportunity to improve the efficiency and productivity and how we operate the business and we're gonna share more in the coming quarters. Matt, I don't know if you wanna add anything to that. Matt Friend: I would just say”
Verify independently
SEC filings for NKE ↗ · Claim quote is verbatim from the 2026Q2 earnings call.