“I wouldn't leave that to believe that we've necessarily decided we're gonna go much higher than the 10% of revenue at this point in time because we feel like that gives us a good amount of investment to be able to continue to drive our brand forward.”

In context

“sort of connect the dots between how much liquidation fueled the growth in Q3 versus what's gonna be great comp, full-price growth as we get into the third quarter. And so, hopefully, that helps you connect the dots a little between the second quarter and the guidance for Q3. In terms of your question on cost leverage, you're absolutely correct. Growth creates leverage on the cost structure. Wholesale growth, in particular, creates meaningful growth on the cost structure, led by unit growth. And you see it not only in the supply chain costs, you're shipping pallets of product to partners versus shipping one zero one units to consumers. But you also will see it more broadly across our operating overhead. We're certainly focused on continuing to prioritize our investment in demand creation. I wouldn't leave that to believe that we've necessarily decided we're gonna go much higher than the 10% of revenue at this point in time because we feel like that gives us a good amount of investment to be able to continue to drive our brand forward. But, you know, if I'm prioritizing between the two, we certainly wanna have more flexible liquid demand creation to create big moments that impact consumers and to be able to activate that on the ground in key cities. And so we're gonna continue to tightly manage costs on the operating overhead side. As Elliott said, you know, we've got a number of things that we're looking at here. We look forward to sharing more, in the coming quarters. Operator: And that will conclude our question and answer session and our call today. Thank you all for joining. You may now disconnect.”