“Pricing isn’t going away in the absolute. It is linked to innovation and we have a very strong innovation pipeline, as Andre partially described.”

In context

“it’s contributing to category growth and category share growth for us, so plenty of opportunity to drive. As to the balance between above the line and below the line, it’s hard to grow categories in volume and value with promotion, so we tend to focus on innovation, superiority and communication investments. When we promote, we would like to do it in a strategic way, so that means driving regimen, for example, combining laundry detergent and fabric enhancers, so a high penetration, low penetration category so that the overall business for our retail partners and for ourselves. Generally, the promo environment continues to be relatively stable and we have no interest in changing that current dynamic. Jon Moeller: I would just offer a couple thoughts, Bryan, in addition to what Andre said. Pricing isn’t going away in the absolute. It is linked to innovation and we have a very strong innovation pipeline, as Andre partially described. If you look back historically, pricing has been a positive contributor to our top line growth for something like 48 out of 51 of the last quarters, and again as we strengthen our innovation program even further, that will provide opportunities to continue to benefit from modest pricing. The second thing just to be aware of, and Andre mentioned it, when you have a strong innovation program, it compels consumers to try even better performing products, which typically involves a mix benefit, so you’re going to have some amount of pricing going forward, you’re going to have some amount of mix, which you saw for instance in the last quarter. Volume, the trend is very encouraging, as Andre said, both on a global aggregate basis - two quarters ago, volume was minus-6, last quarter minus-3, this”