“We expect both of those, the pricing dynamic with innovation and the mix dynamic to continue.”

In context

“nd pricing for innovation is driving that consistent contribution of pricing to our organic sales growth numbers and we'll continue to do so. What is driving mix here? I would focus less on geographic mix. I think what we're seeing is trade-up within our categories and you see that impacting the top-line positively and impacting the gross margin line negatively. So as consumers trade-up from liquid laundry detergent into unit dose or even within unit dose to the highest-performing variants, they pay more per unit and we make more profit per unit, but mathematically, the gross margin is lower. And that's really the effect you see on the top-line positive effect of mix. On the gross margin line, the slightly negative effect of mix, which is exactly what we want. So healthy dynamics on both. We expect both of those, the pricing dynamic with innovation and the mix dynamic to continue. Jon Moeller: And we're going to -- there is no straight-line or red line on pricing. We're going to do what maximizes -- we make the choices that maximize value and we'll be responsive to consumer needs in that context. But I don't think in all-the-time that I've been working on this business, I've ever thought about the question of, you know, would we have negative pricing? It's just not part of our thought process. We're focused on value-creation. And as Andre said, pricing is kind of an outcome of that series of decisions. Operator: Your final question today will come from the line of Korinne Wolfmeyer of Piper Sandler. Please go ahead. Korinne Wolfmeyer: Hey, good morning. Thanks for taking the question. I just want to touch a little bit on how you're feeling about or how your convers”