“the one thing that is very clear to us is we continue to be committed to fully support the innovation across the fourth quarter.”

In context

“what you're seeing in the consumer, has the nature of that investment changed at all? In terms of, you know, advertising versus trade or the like? Just how you're thinking about the support you're gonna put behind that innovation as you go forward. Thank you. Andre Schulten: One, excuse me. Investment levels are always adjusted both across regions, markets, categories, brands, and periods because the plans are obviously year over year different. You look at fiscal year-to-date investment levels, specifically on media and advertising, we are flat in terms of percentage of sales. And as we said, we have a very strong innovation pipeline in the balance of the year, which we intend to focus all investments on. What exactly that dollar spending is, we'll adjust as we see the plans unfold. But the one thing that is very clear to us is we continue to be committed to fully support the innovation across the fourth quarter. That innovation is best supported with strong communication. So media, advertising, to our consumers is the primary vehicle of investment. I don't view us shifting the mix between advertising and trade promotion. Trade promotion always plays a role as we launch new innovation in driving trial. But it's mainly focused on visibility, and we have a pretty good track record of creating visibility on new innovation without deep discounting. The market so far is responding the same way. You see relative stability in terms of promotion depth and frequency both in Europe and in the US. And we certainly have no interest in changing that other than driving trial and awareness of the new innovation that we're pushing. Operator: Our next question will come from Dara Mohsenian of Morgan Stanley. Pleas”