MAAT INDEX

CLAIM #49237 · Procter & Gamble Company (PG) · 2025Q4 earnings call · Jul 29, 2025 · due Jun 30, 2026

If you average out the pricing across the entire portfolio, we're looking at about 2.5%, broadly in line with where inflation is trending, so also not too disruptive.

Andre Schulten · CFO

PENDING
graded after results covering Jun 30, 2026 are reported

In context

y about the U.S. Are you going to be raising prices more this year in the U.S. than you did in fiscal '25? I would think it would be a necessity given the tariffs. And then secondly, there's a very wide range in your guidance for top line. Is there also a wide range of scenarios on the pricing embedded in that? I would think that would be where there would be a high degree of uncertainty given the moving target on tariffs. Andre Schulten: So the pricing on those SKUs that are impacted by tariffs, largely in combination with innovation, is mid-single digits in the U.S. and that's about 25% of our SKUs that are impacted. That is not vastly different from what we typically take with innovation, a couple of points higher to account for the tariff impact that we can't offset with productivity. If you average out the pricing across the entire portfolio, we're looking at about 2.5%, broadly in line with where inflation is trending, so also not too disruptive. And as I mentioned before, the variability on the pricing is part of the range on the top line. If the pricing is holding, if the pricing is supported by the tariffs actually being implemented, then that supports the upper end of the guidance range. If the pricing needs to be rescinded or spent back because the tariffs are coming in differently or for other reasons, that would lead to the lower end of the guidance range. So it's built in. I don't think it's the biggest variability in the top line. I think it's one factor. I think the underlying consumer strength is still the biggest unknown that we're dealing with here. Jon R. Moeller: All right. I think that brings us to a close here. I want to just make a couple of comments reflecting on the conversations that we've just had. First, as

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SEC filings for PG · Claim quote is verbatim from the 2025Q4 earnings call.