MAAT INDEX

CLAIM #49271 · Procter & Gamble Company (PG) · 2026Q1 earnings call · Oct 24, 2025 · due Jun 30, 2026

we expect to exit the U.S. with neutral to share growth by continuing to give the consumers better value propositions

Andre Schulten · CFO

PENDING
graded after results covering Jun 30, 2026 are reported

In context

effect in September. Most of the pricing was innovation-driven and in aggregate, it's about a 2%, 2.5% price increase across the entire portfolio. The underlying tariffs that have contributed to the need for pricing has not really changed. The biggest change in the tariff exposure has been retaliatory tariffs on the other side. And those pricing effects have been taking out, I was talking about Canada. But in the U.S., the majority of the pricing was underlying innovation-based with tariffs being a contributor, but not the main contributor, so no change to pricing approach. I think we've talked about the consumer backdrop in the U.S., plenty. We've talked about the share development. While we haven't fully annualized our base, we continue to make sequential progress in absolute share, and we expect to exit the U.S. with neutral to share growth by continuing to give the consumers better value propositions, we are integrated superiority every day. So I'll bring it back to integrated superiority to end the call. So if there are no more questions, I want to thank you for your time, and thank you for your support of the company. We continue to double down on the strategy. We feel we are well set up both from a funding standpoint, from a strategy standpoint with the right innovation at hand, and we'll continue to drive forward. Thank you very much. Operator: This concludes today's conference. Thank you for your participation. You may now disconnect, and have a great day.

Verify independently

SEC filings for PG · Claim quote is verbatim from the 2026Q1 earnings call.