“And as I said, we expect even a further acceleration in the second part of the year.”

In context

“ith this, if possible. Thank you. Emmanuel Babeau: Yes, with pleasure, Owen. So I think we see and you said it, I've been elaborating on the number of markets where we see very interesting trajectory for new market. We've been speaking about Indonesia. We could have been speaking in addition to all the markets I've been covering. I could have been speaking about Mexico, where we have also a nice acceleration and we are just launching ILUMA. So the good thing is that we're not relying on one or two names, but we start to have a growing team of new markets where we see clearly, IQOS getting traction and increasing its stake. First, as always, in the big cities. That's where in many of these countries we have the biggest potential. But that's, I would say, happening in line with expectation. And as I said, we expect even a further acceleration in the second part of the year. We believe that then Taiwan will also start adding to the flow of this new market. So it's in line with expectation and clearly coming with a great potential. And as always, IQOS being perceived as, in many big cities rapidly as an aspirational product, which is extremely positive for the future and the brand franchise that we're going to be able to build there. Then on top of this new market and the IQOS trajectory in this new market, we have indeed bonds that we plan to develop in the future. We've been making the test, as we explained, in the Philippines and Colombia. We are working on the result. We are making a number of adjustments and will come with a detailed plan in the coming quarters. To make sure that we come with a product that has all the ingredients, all the features to be”