“we expect the continuation of strong momentum with the absolute growth in HPU adjusted IMS volume expected to be at a similar level to 2024, translating”

In context

“plus six percent past year reflecting GDP to higher inflationary accounting. In twenty twenty four. Category share was flat in q four with positive contribution from Turkey and India. Offset by decline in Egypt and Indonesia, with continued growth in the below tier one segment. On a full year basis, we grew category share plus zero point one points. Reaching all time high for both Marlboro and our global brands This brings me to the outlook for 2025. Where we expect another year of strong growth from all categories driving stuff, and bottom line delivery. We anticipate the fifth consecutive year of positive volumes with growth of up to plus two percent notably driven by another year of strong growth in smoke free products, at around plus twelve percent to plus fourteen percent. So I close we expect the continuation of strong momentum with the absolute growth in HPU adjusted IMS volume expected to be at a similar level to 2024, translating James Bushnell: ten percent. Emmanuel Babeau: The the expression goes We expect shipping growth to be broadly in line with this double digit trajectory subject to the usual inherent volatility of shipment timing inventory. We expect ongoing strong growth dynamic within the US in cutting pouch category. Despite the supply constraint I mentioned before, we forecast a US in volume shipment range of seven eighty to eight hundred and twenty million tons for the year, supported by capacity expansion. This represents another year of sequential acceleration in volumes with an expected increase of opportunity two hundred to two hundred and forty million cans compared to the one hundred and ninety six million can increase This supports the total TMI forecast of plus six to plus eight percent organi”