“So we're gonna restart normal activity and that will certainly include more promotion.”

In context

“gy, you know, as it relates for Zen, as it relates to, you know, your pricing, promotions, know, are you going to guess, get a little bit more aggressive in an attempt to possibly grow ZYN faster take more market share? Just how are you thinking about that? Emmanuel Babeau: Thanks. Yes. Yes. Of course, Bunny. So you're right. As I said, we go for a putting all levers to maximize the the the growth of of ZYN and and all that in a very different environment because now we have full availability. So during many months, many quarters, we've been refraining ourselves from acquiring new users because we knew that we were not really able to supply the the need for for new users. So that means limited activity I would say, across the board. So in terms of pricing, in term of marketing activities. So we're gonna restart normal activity and that will certainly include more promotion. You know? We we have a much lower level of promotion than any other brand, and I think it will stay will stay like that. But it doesn't mean that we cannot increase the level of of promotion as well. That will be certainly advertising and commercial activity on the point of sales where we need to to step up now that the product is available. And that will be the continuation of building the brand franchise and and and all this iconic element of the ZYN brand and and the fine using campaign. So we're gonna pull all levers to to make sure that we we give the best support to ZYN. Bonnie Herzog: Okay. Thank you. I'll pass it on. Emmanuel Babeau: Thank you. Operator: Thank you. As a reminder, to ask a question, please press Our next question comes from Faham Baig with UBS. Your line is open. F”