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CLAIM #52919 · Starbucks Corporation (SBUX) · 2022Q4 earnings call · Nov 3, 2022 · due Sep 30, 2023

We expect mobile, digital, loyalty and delivery to continue to grow and drive our business.

Howard Schultz · Interim CEO

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versus commitment · official band 5 percent
Committed
We expect mobile, digital, loyalty and delivery to continue to grow and drive our business.
Reported
Our 90-day active Starbucks Rewards members reached a new record this quarter of nearly 33 million 90-day active members, and setting records in spend per member and total member spend.

In context

ion scores. We continue to be an employer of choice and lead the way in partner investments, recently introducing a 14th month bonus for all full-time partners. And we continue to invest in China to create career and opportunity paths for our partners and to support the communities we serve. We also continue to expand our customer base in China and deepen our digital connection to customers. Active Starbucks Rewards membership grew 29% sequentially in Q4 over Q3 to over 17 million members, just below historic levels, coinciding with the lifting of restrictions and reflecting the relevance and underlying strength of the Starbucks brand in China. Mobile ordering sales mix, nonexistent prior to 2019, drove 44% of mix in Q4. Delivery, up 35% year-over-year, now representing over 24% of sales. We expect mobile, digital, loyalty and delivery to continue to grow and drive our business. However, we are ultrasensitive to the evolving macro challenges that have surfaced regarding China, particularly in connection with the impact of the zero-COVID policy. But our strong belief in China is based on our success in the country and our commitment to playing the long game. We are confident that when COVID disruptions affecting the country abate, Starbucks will emerge not only as the undisputed leader in our category, but likely the number one Western consumer brand in the country for having continued to meaningfully invest in our partners and in our business throughout the pandemic and despite the disruptions. Laxman's immersion is going spectacularly well. He's visited and worked in stores in the U.S. and U.K., quickly connecting and winning the hearts of Starbucks partners whe

Verify independently

SEC filings for SBUX · Claim quote is verbatim from the 2022Q4 earnings call.