“As Brian said, we'll annualize Green Apron Service in August. We'll start -- it started rolling out, remember, in a couple of like 2-week waves in August. And so we're about the same level each quarter until then. And then obviously, it will come down quite a bit from there.”

How to check this claim

Look at: Incremental labor cost (or SG&A/labor expense growth attributable to Green Apron Service investment), as discussed in management commentary

It came true if: Sequential quarterly Green Apron Service-related cost impact roughly flat through Q3 FY2026, then declines materially (year-over-year comparison) in the quarter after August 2026 annualization

Where: Management commentary on Q4 FY2026 earnings call / 10-K labor cost disclosures

Verify independently

SEC filings for SBUX ↗ · Claim quote is verbatim from the 2026Q2 earnings call.