“we remain quite confident in our plans to build our way back to our historical ranges.”

In context

“organic growth. When we acquired Ameritrade, we recognized that we would be benefiting from a one-time large lift in client assets, but along with it would be the noise of attrition that we estimated at 5% to 6% of assets ultimately applied to nearly a $2 trillion client base. What we saw during the third quarter as more of that attrition faded into the rear view mirror was that year-to-date net new assets for this year crossed over the trajectory of net new assets in 2023. We all know that net new asset levels can be fickle as multiple factors influence them, from investor sentiment to market performance, interest rates and even the level of promotional cash for assets temporarily offered by some competitors. But, when we dig through the various factors that do influence net new assets, we remain quite confident in our plans to build our way back to our historical ranges. This confidence is further supported by the response from former Ameritrade clients. As these clients become more familiar with the Schwab platforms and service experience, we are seeing an increase in client promoter scores or client satisfaction, whether it be retail or RIA clients. Their engagement across the business in our various solutions is further evidence of the success of the integration. And, consistent with our best of both approach to the Ameritrade integration, Legacy Schwab clients are now taking advantage of the thinkorswim trading platform at a robust level. Consistent with prior years, we continue to be recognized by a variety of third-party sources for our quality of services, our overall client offering, as well as our reputation. We were particularly proud of the fac”