“Based on the current market dynamic and the return to a more normalized cadence of promotional roll-offs, we expect postpaid phone churn to remain at a similar level in 2Q with typical seasonality in the back half of the year as we approach the holidays.”

In context

“rowth was primarily driven by strong customer growth, including three hundred and twenty-four thousand postpaid phone net adds as well as continued postpaid phone ARPU growth. Postpaid phone gross adds increased by about thirteen percent year over year, which more than offset a normalizing trend in churn. Postpaid phone churn of zero point eight three percent was up eleven basis points from the first quarter last year. This increase was primarily driven by the normalization of customers reaching the end of their equipment promotional financing periods in the fourth quarter, which is a trend we highlighted on our prior call. We also saw some shifts in competitive offers during the quarter that impacted churn. Importantly, involuntary churn remained low and consistent with our expectations. Based on the current market dynamic and the return to a more normalized cadence of promotional roll-offs, we expect postpaid phone churn to remain at a similar level in 2Q with typical seasonality in the back half of the year as we approach the holidays. First quarter mobility EBITDA grew three point five percent year over year. EBITDA margins of forty-three percent were down fifty basis points versus last year. This was due to increased advertising and marketing spend related to the launch of the AT&T Inc. guarantee as well as higher spending on customer acquisition and device upgrades. We are very pleased with the uptake rate of our offers among new and existing high-quality customer cohorts. This is evident in our postpaid phone ARPU, which grew one point eight percent year over year and in the continued growth of our base of converged accounts. Before I discuss our first quarter consumer wireline performance, I want to provide some insights into the trends we are seeing in our mobility business so far in the second quarter. Postpaid p”