“In May, we will become one of the first national retailers with no certified synthetic colors in any of the cereal that we sell, a decisive step that reflects where families are heading and where Target intends to lead.”

In context

“stinctive grocery destination where emerging brands, wellness and owned brands intersect. Put another way, we're bringing even more of our style and design authority to food for families looking for fun trend-forward options, whether it's for lunch box snacks or a Tuesday night dinner. That's why we're delivering newness at twice the industry's rate. Last year, newness drove $2 billion in food sales, and we're on track to double the number of unique items in our assortment over the next 3 years because 40% of our guests tell us they're looking for something new when they shop food at Target. And when we deliver trend-right newness, consumers respond, as we saw last year in nonalcoholic beverages with significant newness propelling the category to a 6.5% comp. And we're not stopping there. In May, we will become one of the first national retailers with no certified synthetic colors in any of the cereal that we sell, a decisive step that reflects where families are heading and where Target intends to lead. And we will continue to grow Good & Gather, which is on pace to become our first $4 billion owned brand, leaning into innovation and driving awareness for this powerful brand. We're also investing meaningfully in the in-store food experience because shopping for food at Target should feel distinctly Target, delightful, joyful, unlike what you'll find anywhere else. One example is how we're expanding sampling, particularly on weekends to create more opportunities for guests to discover something new, to try emerging brands and engage with our assortment in a way that feels energetic and experiential. Food at Target is a large and growing business. We've grown food by $9 billion since 2019, but scale alone is not the strategy. The next chapter is about sharpening our distinctive identity th”