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CLAIM #56043 · Target Corporation (TGT) · 2026Q1 earnings call · May 20, 2026 · due Nov 30, 2026

And in beauty, we're preparing for this fall's launch of our Target beauty studio in more than 600 stores, building on the momentum we've been seeing in the beauty category.

Cara Sylvester · Chief Merchandising Officer

PENDING
graded after results covering Nov 30, 2026 are reported

How to check this claim

Look at: Number of Target stores with Target Beauty Studio launched

It came true if: Store count >= 600 stores by end of fall 2026

Where: management commentary on earnings call / company press release regarding beauty studio rollout

In context

to build further momentum. In food, we'll be executing our largest transition in over a decade, resetting nearly half of our center store grocery assortment, accelerating our pace of newness by nearly 50% and better aligning to wellness trends, including the elimination of all certified synthetic colors from our cereal assortment. In home, we're beginning a multiyear reinvention. We'll make significant edits to decorative accessories this quarter, changing out nearly 3/4 of this assortment. Later this year, we'll introduce that same level of change to kids home and bedding categories as we continue to clarify our offerings and value proposition in these ever-important style categories. We have plans to continue this journey with additional home categories like kitchen and storage in 2027. And in beauty, we're preparing for this fall's launch of our Target beauty studio in more than 600 stores, building on the momentum we've been seeing in the beauty category. This includes working to minimize the disruption that these changes will cause cultivating an assortment of trending beauty products, and building out robust plans to support an efficient transition. So as I get ready to pass things over to Lisa, I want to leave you with a summary of where we're at and where we're going. We have a clear strategy. We're investing behind that strategy, and we're seeing strong early proof points across our priority categories. But this is a multiyear journey. With a ton of change still ahead of us, we're executing our plans with urgency, scaling with working, learning quickly and continuously raising the bar on how we show up for our guests. We're moving faster and with greater intention with the discipline required to build sustainable long-term growth. Wit

Verify independently

SEC filings for TGT · Claim quote is verbatim from the 2026Q1 earnings call.