CLAIM #56891 · T-Mobile US Inc (TMUS) · 2023Q1 earnings call · Apr 27, 2023 · due Jul 31, 2023
“our expectation is that, that run rate we have been seeing in that 60s will carry forward and we have certainly seen that since the launch and it was true for Magenta MAX all through Q1.”
Michael Sievert · CEO
In context
“looking at the Go5G plans, which were launched recently. Can you remind us of the path of customers moving to Magenta MAX, how long that took and sort of the and is that a good guide for the pace of the Go5G upgrades and how that drives that ARPA lift? Mike Sievert: Hey, Phil. I will start and maybe turn to Mike and Peter. First of all, we are really excited about this new lineup. But I want to point out a couple of things. One, Magenta MAX continues to be in the lineup and so this is being added to Magenta MAX. And as we think about the price point represented by these kind of mainstream popular plans, we are going to be kind of thinking of it as Magenta MAX and higher. So that would include Magenta MAX, it would include the new Go5G Plus Plan kind of as a category. And what you see is, our expectation is that, that run rate we have been seeing in that 60s will carry forward and we have certainly seen that since the launch and it was true for Magenta MAX all through Q1. So really great to see that our popular plans are also our highest value plans packed with the things T-Mobile customers are looking for. And maybe, Mike, you can talk about -- unpack that a little bit. Mike Katz: Yeah. I mean, I think like Mike said, it’s a great representation of the differentiation of our strategy, particularly as it comes to the way that we construct rate plans and do pricing, because with Go5G and Go5G Plus, you see new plans that are incremental to our portfolio that really give customers choice. And with these plans, we packed in the most benefits that we have ever done in the plan with increased roaming in Mexico and Canada, which is the most popular destination for our customers, increased hotspot, which we are seeing utilized more, especially in a post-pandemic”
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SEC filings for TMUS ↗ · Claim quote is verbatim from the 2023Q1 earnings call.