“But we believe we will continue growing ARPA in the range of 2.5% to 3%.”

In context

“s that are good for the customer and things that lead to more sustainable CLVs with time. Because we believe maintaining win-win economics things that are good for investors as well as customers, is critical to driving a healthy environment in this industry. But you'll hear more from us in the next few weeks and months as we drive this journey forward. But that's consumer wireless, and the broader wireless opportunities in TFB. So we've got clear line of sight to strong volume growth, especially with network seekers, and we've got the advantage of our back book combined with, as you can see here, strong premium plan loading on our front book, and the ability to grow relationships. All of which makes our p times q equation look really strong Peter will delve into that in a lot more detail. But we believe we will continue growing ARPA in the range of 2.5% to 3%. Even as we go through this journey and that'll get powered by some of the things we're talking about here. Let me move next to broadband growth. And how do we create this business with 18 to 19 million customers by 2030? Our broadband business to date, largely has been phenomenal. We've led the industry in broadband new customers. And that's from a standing start. You can see, really, we started scaling in 2022. And this business has been running at a real clip. Close to 2 million new customers every year. The industry leader in broadband net adds. And what's driven that again is NPS. What's driven that again is the simple reality of when you give customers a great product, you win. Our NPS today is higher than fiber. That's a composite of the product the value we provide, the experience,”