“We have an internal goal to increase the number of frontline salespeople by 25%, which will help us support more customers and reach new ones.”

In context

“Gil Shwed (CEO): Thank you very much, Tal. I'm very pleased to see everyone here, especially as we had this amazing quarter. I genuinely mean that this was an outstanding quarter. I'm not just referring to the financial results but also to the strong metrics we see internally. Every quarter, I usually discuss the previous quarter's achievements. However, this presentation will focus primarily on our strategic initiatives as we enter 2022. We're starting this new year with renewed strategy, a lot of energy, and significant investment. I picked out four major initiatives that I wish to share with you as we get started in 2022. Firstly, our primary objective is to continue accelerating our growth. In addition, we are committed to innovation, which includes launching new products and leapfrogging the industry with unprecedented price performance. We're aiming to create a new structure we call the Check Point Rocket. Lastly, we're focusing on continuing to grow our frontline sales force. We have an internal goal to increase the number of frontline salespeople by 25%, which will help us support more customers and reach new ones. Our new positioning includes a fresh logo with the message 'You Deserve the Best Security.' This is significant as Check Point has always distinguished itself with a commitment to delivering the best security over nearly 29 years. The importance of this message cannot be overstated, especially given the current threats we face from cyber attacks. If organizations opt for second-rate security solutions, they expose themselves to breaches. By comparison, Check Point's focus is on ensuring that our customers receive the best protection possible against the ever-evolving landscape of cyber threats. Our Infinity architecture ensures comprehensive coverage across various attack vectors, and we've maintained a strong presence in the market, which reflects our ability to protect our customers effectively.”