“Therefore, we anticipate the main effects to be seen starting in the second quarter of this year.”

In context

“Roei Golan (CFO): We implemented several price increases recently. One of these occurred in July specifically for the firewall subscription, and in January, we raised prices for all firewall products, including client hardware, subscriptions, and support. Typically, it takes about a quarter to see the average selling price rise. For instance, regarding appliances, we noted that although the price increase was effective from January 1, the significant revenue impact usually appears in the subsequent quarter. This is because some revenues recognized in the first quarter stem from bookings made in earlier periods. Additionally, we have quotes delivered to customers before the price increase takes effect. Therefore, we anticipate the main effects to be seen starting in the second quarter of this year.”