CLAIM #68961 · NOW (NOW) · 2025Q1 earnings call · Apr 23, 2025 · due Dec 31, 2026
“The fact that over time, we expect the mix of our customer now CRM workflows as well as our HR to start to grow as a percent.”
Gina Mastantuono · CFO
In context
“Gina Mastantuono (CFO): I'll start, Raimo. The fact that over time, we expect the mix of our customer now CRM workflows as well as our HR to start to grow as a percent. Because as the platform becomes much more ubiquitous across the enterprise, those areas are right for disruption and transformation. If your question around AI, so let's be very clear. And I talked about a lot of stats with Now Assist. Across the board, we're seeing AI really help transform and drive efficiencies, whether it's IT, creator, customer, CRM. And so what I would expect is that I don't expect one piece to have an outweigh effect. I expect AI to really help drive and transform across the enterprise. And so will that help CRM more? I would just say that the addressable market for CRM is larger, so it could have an out weighted perspective there. But we've talked for years now about the expectation that CRM and HR would start to grow as a percent of our total. The core is still strong. Don't get me wrong. And doing very well. But as these adjacencies continue to drive traction our customer base, you'll continue to see them be a larger percent of the total.”
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SEC filings for NOW ↗ · Claim quote is verbatim from the 2025Q1 earnings call.