“By Investor Day, I should have a better answer on where we are aligned with the system on value and how quickly those changes will flow through to what you see in market.”

In context

“Christopher Kempczinski (Chairman and Chief Executive Officer): Sure. Let me take each of those. The first part, on the operations side, is where we should see the fastest improvement because it is very much within our control. It has already started by looking at the balance of the year calendar and the balance of deployments we're pushing into the restaurants, and making sure we have a cadence that we can execute at a high level. I feel really good that we can address some of these operations opportunities by cleaning things up, giving our crew more support, and having a laser-like focus on that. That would be part one. Part two, marketing programs, is a bit of a mixed bag because in Q3 those programs are already in flight, so you can't really change the marketing calendar within Q3. We are working with Skye to see what we can do in Q4 from a marketing program standpoint, and I think we will be able to make some adjustments, but that takes a minute to line up. So nothing in Q3, but we are looking at ways to enhance the program in Q4, and we should be fully back to where we need to be in 2027. On value, as I said in my earlier comments, the good news is we have high-level alignment with our franchisee leadership. We're seeing the same thing: we missed when we launched the EDAP menu, and it came at the expense of what we were doing with our loyalty program, which was a bad trade. How we get that fixed in the system and how value plays out is something we continue to discuss with franchisees. We had a meeting with franchisees a couple of weeks ago, and many of the things Ian mentioned were the outcome of those conversations. We have another set of meetings scheduled with franchisees in early September to discuss additional ways to address these value opportunities. By Investor Day, I should have a better answer on where we are aligned with the system on value and how quickly those changes will flow through to what you see in market.”