“In our emerging locations, there's a healthy amount of investment we've done to drive expansion. And we expect to continue to do that, given the strong competition across many of these markets”

In context

“'re seeing there in the investments, I think it's important to remember it's early in many of our international countries, particularly in some of our emerging or more recent launch countries, places like India, Brazil, the Middle East, there are others as well, of course, but where we've been operating in many of those cases considerably shorter than the tenure we've had in the U.S. In our established international locations, UK, Germany, Japan, over time, we've continued to improve the profitability of that business as we build out and established stronger customer relationships and work on the cost structure and how we serve folks. A lot of that, of course, is driving improvements through our key pillars with price selection and convenience and working with vendors on commercial terms. In our emerging locations, there's a healthy amount of investment we've done to drive expansion. And we expect to continue to do that, given the strong competition across many of these markets and that's investments in Prime Video, not just in some of the flagship shows that are kind of sourced here in the U.S., but also you've seen us continue to push for opportunities for in-country and local language the video content that resonates with customers and can be a meaningful reason people sign-up for the Prime program, engage and renew. And we're also investing depending on the regions and kind of the local infrastructure [indiscernible], whether it's building out payment methods, third-party transportation services, even in some cases, the Internet and the telecom infrastructure. So we're playing a role along with others. It's not just us investing in ways to create and enable that infrastructure to be successful. So those are some of the opportunities and challenges that you t”