“But I expect that we'll have opportunities to keep taking our costs to serve down this year, and that'll be a big part of”

In context

“where people are able to get items same day now in lots of cities throughout the US. And they're just using us much more frequently than they had before. The inbound network efficiencies, what I would tell you is, we made a pretty significant architectural change in our inbound network that we've been working on for the better part of the year that we rolled out just a few months ago. And it's what we find when we make big architectural changes like this is that you tend to get some low hanging fruit efficient early, but then there's all sorts of tuning and refinement you have to do once you actually see it working live across the really vast network. And we have all sorts of ways here that where I think it's early, and I think we're gonna get additional efficiencies throughout the year. But I expect that we'll have opportunities to keep taking our costs to serve down this year, and that'll be a big part of Operator: And our final question comes from the line of Michael Morton with MoffettNath. Michael Morton: Alright. Thank you so much for the question. I wanted to follow-up on Andy's remarks about how you're using AI within the Amazon eCommerce experience. But I wanted to talk about the other side of the coin, and that's really the eCommerce discovery process that leads people to Amazon. There's a lot of companies rolling out agents and assistants, and I would love to hear how Amazon is planning for potential disruption in this funnel and what the plans are. You spoke about Rufus, maybe make that more prominent. But what do you think the changes coming to the eCommerce funnel over the next several years would be great. Andy Jassy: Well, I would say that, you know, I think retailers ourselv”