“And so we expect throughout 2025 that the number of occasions where you're not sure which you wanna buy and you want help from Rufus are gonna continue to increase more and more helpful to customers.”

In context

“ing and you're on a product detail page, our product detail pages provide so much information that sometimes it's hard if you're trying to find something quickly to scroll through and figure and find that little piece of information. And so we have so many customers now who just use Rufus to help them find a quick fact about a product. They also use Rufus to figure out how to summarize customer reviews, so they don't have to read a hundred customer reviews to get an idea of what people think about that product. If you look at the personalization, you know, really, most prominently today, your ability to go into Rufus and ask what's happened to an order or what did I just order or can you pull up for me this item that I ordered two months ago? The personalization keeps getting much better. And so we expect throughout 2025 that the number of occasions where you're not sure which you wanna buy and you want help from Rufus are gonna continue to increase more and more helpful to customers. Brian Olsavsky: Thank you for joining us on the call today and for your questions. A replay will be available on the Investor Relations website for at least three months. Appreciate your interest in Amazon.com, Inc. and look forward to talking with you again next quarter. Operator: And ladies and gentlemen, that does conclude today's teleconference. You may disconnect your lines at this time. Thank you for your participation.”