CLAIM #32870 · Intuit Inc (INTU) · 2026Q3 earnings call · May 20, 2026
“We expect TurboTax Live customers to grow 38% this year, with new TurboTax Live customers up 29%.”
Sasan Goodarzi · CEO
How to check this claim
Look at: TurboTax Live customers growth rate (full-year, current tax season), and new TurboTax Live customers growth rate
It came true if: TurboTax Live customers growth >= 38% AND new TurboTax Live customers growth >= 29% (excluding one-time offers), as reported for the full tax season
Where: Intuit management commentary / investor presentation on Q4 FY2026 earnings call (Consumer segment, TurboTax Live metrics)
Knowable after: 2026-08-25
In context
“e full year. To set context, total IRS filers are expected to decline by approximately 30-basis-points this season, representing a gap of roughly 2 million units versus macro expectations and the most significant industry wide contraction since the post COVID tax season. As the category leader, this headwind impacted results among both existing and new customers, across all demographics. Against this backdrop, we expect TurboTax online paying units to grow 2%, driven by share gains among higher ARPU filers. We also expect ARPU to increase 11% reflecting continued demand for assistance, and faster access to refunds. We saw significant strength in an area critical to our strategy and long term growth formula. This adopting the $37 billion assisted tax category 88% of the total TurboTax TAM. We expect TurboTax Live customers to grow 38% this year, with new TurboTax Live customers up 29%. Excluding the impact of onetime offers. Our local expert strategy played a key role in TurboTax Live acquisition, with 36% of those acquired through local channels being new to TurboTax. As a result, we expect TurboTax Live revenue to grow 36% this year, well above our long term expectation of 15% to 20% revenue growth. TurboTax Live will therefore represent over half of TurboTax revenue, up 11-points versus last year, a significant milestone in our journey to disrupt the assisted category. This is a testament to the value we are delivering in a high stakes regulated environment. Shifting to the DIY segment, representing a $5 billion TAM, or 12% of our total TurboTax TAM. I am constructively dissatisfied with our performance. We face pressure among the most price sensitive DIY filers earn”
Verify independently
SEC filings for INTU ↗ · Quote is verbatim from the 2026Q3 earnings call.