CLAIM #32872 · Intuit Inc (INTU) · 2026Q3 earnings call · May 20, 2026

“TurboTax Live will therefore represent over half of TurboTax revenue, up 11-points versus last year, a significant milestone in our journey to disrupt the assisted category.”

Sasan Goodarzi · CEO

How to check this claim

Look at: TurboTax Live revenue as a percentage of total TurboTax revenue, fiscal year

It came true if: TurboTax Live share of TurboTax revenue > 50%

Where: Company segment/product revenue disclosure (10-K / Q4 earnings call, Intuit Consumer/TurboTax segment commentary)

Knowable after: 2026-08-31

In context

“ect TurboTax online paying units to grow 2%, driven by share gains among higher ARPU filers. We also expect ARPU to increase 11% reflecting continued demand for assistance, and faster access to refunds. We saw significant strength in an area critical to our strategy and long term growth formula. This adopting the $37 billion assisted tax category 88% of the total TurboTax TAM. We expect TurboTax Live customers to grow 38% this year, with new TurboTax Live customers up 29%. Excluding the impact of onetime offers. Our local expert strategy played a key role in TurboTax Live acquisition, with 36% of those acquired through local channels being new to TurboTax. As a result, we expect TurboTax Live revenue to grow 36% this year, well above our long term expectation of 15% to 20% revenue growth. TurboTax Live will therefore represent over half of TurboTax revenue, up 11-points versus last year, a significant milestone in our journey to disrupt the assisted category. This is a testament to the value we are delivering in a high stakes regulated environment. Shifting to the DIY segment, representing a $5 billion TAM, or 12% of our total TurboTax TAM. I am constructively dissatisfied with our performance. We face pressure among the most price sensitive DIY filers earning less than $50 thousand a year. We lost on price. To reaccelerate this part of our business, we will evolve our business model by delivering the right lineup and price points to meet simple filers' needs at the low end, and lean into the power of our broader consumer platform to monetize beyond tax. The flywheel effect we saw across our consumer platform this season gives us further confidence in our strategy. Average revenue per user is approximately 30% higher for customers using both T”

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SEC filings for INTU ↗ · Quote is verbatim from the 2026Q3 earnings call.