MAAT INDEX

CLAIM #53239 · Starbucks Corporation (SBUX) · 2025Q3 earnings call · Jul 29, 2025 · due Sep 27, 2026

We have a new stand-alone prototype that will open in fiscal 2026 that has 32 seats, a drive-thru and a roughly 30% lower cost to build.

Brian Niccol · CEO

PENDING
graded after results covering Sep 27, 2026 are reported

How to check this claim

Look at: Opening of new stand-alone prototype store (32 seats, drive-thru) and its cost-to-build relative to prior prototype

It came true if: At least one such prototype store opens in fiscal 2026, with 32 seats, drive-thru format, and disclosed/reported build cost approximately 25-35% lower than standard prototype cost

Where: Management commentary on earnings calls (Q4 FY2026 or subsequent calls) / company disclosures on store prototypes

In context

welcoming and provide a place for customers to connect and gather. They should have a great seat for any occasion, and they should provide customers access to a high-quality Mobile Order and Pay experience and a drive-thru where possible. We slowed new builds and major renovations to prioritize a new coffeehouse uplift program with a targeted investment of approximately $150,000 per store and minimal to no downtime. Uplifts are intended to quickly replace thousands of seats we removed and introduce greater texture, warmth and layer design. Work is accelerating now in New York City. We'll begin in Southern California later in Q4. And by the end of calendar year 2026, we will have completed at least 1,000 uplifts across North America. We've also begun work on the coffeehouse of the future. We have a new stand-alone prototype that will open in fiscal 2026 that has 32 seats, a drive-thru and a roughly 30% lower cost to build. A small format version with approximately 10 seats is under construction in New York City and will open in the next few months. We believe this new prototype will deliver an exceptional customer experience, improve unit economics and unlock growth opportunities in more markets. We plan to complete an evaluation of our North American portfolio by the end of this fiscal year to ensure we have the right coffeehouses in the right locations to drive profitability and deliver the Starbucks Experience. As a part of this work, we plan to sunset our mobile order and pickup-only concept in fiscal 2026. We found this format to be overly transactional and lacking the warmth and human connection that defines our brand. We have a strong digital offering and believe we can deliver the same level of conv

Verify independently

SEC filings for SBUX · Claim quote is verbatim from the 2025Q3 earnings call.