MAAT INDEX
Themes

Agriculture and construction equipment demand cycle

39 statements on the record across 2 companies, ordered by how much each has said. Every quote is verbatim from its call.

THE FIFTEEN-SECOND READ

CAT and DE both point to 2025 as a soft patch but diverge sharply by end market: CAT frames North America construction as healthy and IIJA-funded, with Creed reiterating steady spend through April, August and October 2025 and Q3 sales up 11% [m3007, m2557, m2816, m2811], while DE's Jepsen guides ag and turf demand to or below trough, with large ag equipment down about 30% in the US and Canada on weak farm fundamentals and high rates [m2914, m2916]. DE also expects its own construction and forestry segment down for 2025, with earthmoving off around 10% and compact construction down 5% [m2915, m2920, m2922], a softer read than CAT's construction commentary. Both companies are managing inventory discipline: CAT's used equipment inventory stays low with above-average conversion and Cat Financial past dues at a 25-year low [m2657, m2594, m2556, m2573, m2833, m2575, m2834], while DE narrowed its plan to underproducing retail in the first half of 2025 to right size inventory for the back half [m2926, m2937]. Despite subdued early order results, Jepsen still expects higher margins at trough than during the 2013 peak, with used to new inventory ratios plateauing near long term average [m2928, m2949, m2950].

DE21CAT18
DE21 statements

Jepsen forecast 2025 ag and turf demand at or below trough, with large ag equipment sales in US and Canada down about 30% amid weak farm fundamentals and high interest rates. [m2914, m2916] Jepsen also guided construction and forestry down for 2025, with earthmoving off around 10%, compact construction down 5%, and forestry flat to down 5%. [m2915, m2920, m2922] Jepsen said inventory reductions would let Deere produce in line with North American retail demand in 2025, but later narrowed this to underproducing retail specifically in the first half of 2025 to right size inventory for the back half. [m2926, m2937] Despite subdued early order program results and softening demand, Jepsen said Deere expects higher margins at trough than during the 2013 peak, while Reed noted used inventory to new sales ratios plateauing near long term average. [m2928, m2949, m2950]

Show the 21 verbatim statements
#m2914 · 2024-11-21 · Josh Jepsen · STATED · by 2025

Looking ahead to 2025, we expect continued contraction of ag markets globally to result in ag and turf equipment demand at or below trough levels.

#m2915 · 2024-11-21 · Josh Jepsen · STATED · by 2025

Additionally, construction and forestry market demand is expected to be down as healthy end markets are offset by continued uncertainty in equipment purchases.

#m2916 · 2024-11-21 · Josh Jepsen · STATED · by fiscal 2025

We expect industry sales of large ag equipment in the US and Canada to decline approximately 30% as demand further moderates amid weak farm fundamentals, high interest rates, elevated used inventory levels, and short-term farmer concerns heading into next year's growing season.

#m2918 · 2024-11-21 · Josh Jepsen · STATED · by 2025

Within South America, we anticipate industry sales of tractors and combines to be roughly flat as headwinds from 2024 stabilize.

#m2920 · 2024-11-21 · Josh Jepsen · STATED · by 2025

Industry sales for earthmoving equipment in the US and Canada are expected to be down around 10%, while compact construction equipment in the US and Canada is expected to be down 5%.

#m2921 · 2024-11-21 · Josh Jepsen · STATED · by start of fiscal 2025

Additional headwinds from historically low levels of earthmoving rental re-fleeting and somewhat elevated used inventories will further pressure equipment sales as market uncertainty persists into the start of fiscal 2025.

#m2922 · 2024-11-21 · Josh Jepsen · STATED · by 2025

Global forestry markets are expected to be flat to down 5% as challenged global markets stabilize at low demand levels in 2025.

#m2926 · 2024-11-21 · Josh Jepsen · STATED · by 2025

Given the inventory reductions we've achieved, we expect to produce in line with retail demand in North America in 2025.

#m2927 · 2024-11-21 · Josh Jepsen · STATED

We're encouraged by the progress we've made on this front, particularly as industry inventory-to-sales ratios for new equipment are more than double Deere's ratios for both 100 horsepower and above tractors and combines.

#m2928 · 2024-11-21 · Josh Jepsen · STATED · by 2025

Despite our proactive inventory management, macro factors continue to be a headwind for equipment demand in 2025, resulting in subdued early order program results.

#m2929 · 2024-11-21 · Josh Jepsen · STATED · by through Q4

It's worth noting here that our order books for our newest tractor, the high horsepower 9RX, which we introduced last February at Commodity Classic, are currently full through the middle of the fourth quarter, underscoring the value that we're bringing to the market and the importance of continued investment in our core product lines.

#m2930 · 2024-11-21 · Cory Reed · STATED

We've seen significant competitive conversions in this market post our smart industrial redesign, which is focused on supporting the production steps that our customers take over the course of a year in their specific crop types and geography.

#m2931 · 2024-11-21 · Cory Reed · STATED

Many of the new product introductions over the past few years have been tailor-made for solving our Canadian small grains customers' toughest challenges, doing so at the system level.

#m2935 · 2024-11-21 · John May · STATED

Our dealers are in a structurally better position today versus previous cycles.

#m2937 · 2024-11-21 · Josh Jepsen · STATED · by first half of 2025

Given the additional softening in retail demand that we're anticipating in 2025, we've made the decision to continue to underproduce retail in the first half of next year to ensure inventory levels are appropriately sized to respond to demand changes in the back half of 2025.

#m2938 · 2024-11-21 · Josh Beal · STATED

Important to note that even with this underproduction, we're weathering the demand reduction in the competitive environment better than we have in the past.

#m2949 · 2024-11-21 · Josh Jepsen · STATED

Said more simply, we expect to deliver higher margins at trough than we did during the previous peak in 2013.

#m2950 · 2024-11-21 · Cory Reed · STATED

Broadly speaking, we're seeing used inventory-to-new sales ratios starting to plateau just above the long-term average.

#m2952 · 2024-11-21 · Cory Reed · STATED

We've seen, as we closed out harvest this year, we saw better-than-expected yields. Obviously, price has been a concern, but we've seen more profitability than was likely expected.

#m2953 · 2024-11-21 · Cory Reed · STATED

The bottom line is you take a late-model used row crop tractor, those products are needed as people expand high-speed planting in the market.

#m2936 · 2024-11-21 · Josh Jepsen · STATED

Compounded by elevated interest rates and a recently re-fleeted rental industry, there's less near-term appetite for new equipment purchases.

CAT18 statements

In January 2025, Umpleby guided to moderately lower North America sales to users in 2025 despite healthy IIJA-funded infrastructure spend, and soft conditions continuing in Asia Pacific and China through 2025. [m2634, m2635] Through April, August and October 2025, Creed repeated that North America construction spending stayed healthy with IIJA projects still being awarded, and North America sales actually grew 11% in Q3, better than expected. [m3007, m2557, m2816, m2811] Cat Financial's low-rate offers drove new business volume higher, with Q2 and Q3 2025 retail applications and volume up 5%, past dues at a 25-year Q3 low, and used inventory staying low with above-average conversion rates. [m2657, m2594, m2556, m2573, m2833, m2575, m2834]

Show the 18 verbatim statements
#m2869 · 2024-08-06 · Andrew Bonfield · STATED

On the impact of used market, the used market obviously has had some impact, has seen some erosion of price. Actually, quite interestingly, where that impacts us more is around Cat Financial.

#m2856 · 2024-08-06 · Andrew Bonfield · STATED

There will be a continued normalization, particularly in construction of the pricing environment as availability improves and across the industry as a whole.

#m2855 · 2024-08-06 · Andrew Bonfield · STATED · by second half of the year

In addition, we expect that improved availability across the industry will result in the normalization of the pricing environment.

#m2635 · 2025-01-30 · Jim Umpleby · STATED · by 2025

In Asia Pacific outside of China, we expect soft economic conditions to continue into 2025. We anticipate China to remain at relatively low levels for the above-10 ton excavator industry.

#m2634 · 2025-01-30 · Jim Umpleby · STATED · by 2025

In North America, we expect moderately lower sales to users in 2025 versus last year. Construction spend in North America remains healthy, primarily driven by large multi-year projects and government-related infrastructure investments supported by funding from the IIJA.

#m2657 · 2025-01-30 · Andrew Bonfield · STATED

As we’ve said before, that’s also an attractive option for us because obviously we get some margin benefit from that within Cat Financial over the term of the financing deal. What that does mean, though, and as you saw from the Cat Financial numbers, new business volume is very high - actually, their share is up

#m3007 · 2025-04-30 · Joe Creed · STATED

In North America, overall construction spending remains at healthy levels and infrastructure projects funded by the IIJA continue to be awarded.

#m2556 · 2025-08-05 · Joseph E. Creed · STATED

Customers continue to be responsive to the attractive rates we're offering through Cat Financial.

#m2557 · 2025-08-05 · Joseph E. Creed · STATED

In North America, overall construction spending remains at healthy levels and infrastructure projects funded by the IIJA continue to be awarded.

#m2573 · 2025-08-05 · Andrew R. J. Bonfield · STATED

Business activity at Cat Financial remains healthy. Retail credit applications and retail new business volume both grew by 5% versus the prior year.

#m2574 · 2025-08-05 · Andrew R. J. Bonfield · STATED

This is the lowest second quarter in over 25 years.

#m2575 · 2025-08-05 · Andrew R. J. Bonfield · STATED

used equipment inventory levels remain low and conversion rates remain above historical averages, as customers choose to buy equipment at the end of their lease term.

#m2594 · 2025-08-05 · Andrew R. J. Bonfield · STATED

interest rates have stayed higher for longer than people were expecting. So low interest rate deals are very attractive, particularly for retail customers and helps them to make a decision about buying a machine.

#m2834 · 2025-10-29 · Andrew R. Bonfield · STATED

In addition, used equipment levels remain low and conversion rates remain above historical averages as customers choose to buy equipment at the end of their lease term.

#m2835 · 2025-10-29 · Joseph Creed · STATED

Prime Power is a great opportunity for us because it creates services opportunity as we move forward as well.

#m2833 · 2025-10-29 · Andrew R. Bonfield · STATED

Our customers' financial health remains strong. Past dues were 1.47% in the quarter, down 27 basis points versus the prior year, the lowest third quarter in over 25 years.

#m2816 · 2025-10-29 · Joseph Creed · STATED

In North America, overall construction spending remains at healthy levels and infrastructure projects funded by the IIJA continue to be awarded.

#m2811 · 2025-10-29 · Joseph Creed · STATED

North America increased 11% over the prior year and was better than we anticipated due to growth in both residential and nonresidential construction.

OPEN is an unresolved commitment on the clock; STATED is on the record without a checkable bar and is never counted or scored. Method: methodology.