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AI-powered tools and technology adoption

26 statements on the record across 3 companies, ordered by how much each has said. Every quote is verbatim from its call.

THE FIFTEEN-SECOND READ

Retailers describe AI adoption as a growing, multi-front effort spanning customer-facing tools, Pro services, and store operations. HD points to Magic Apron's contribution to online conversion and its blueprint takeoff tool cutting a weeks-long manual process to record time, with Bastek and Rowe both noting strong early traction [m3722, m3723, m3153, m3271, m3364, m3366]. LOW is partnering broadly with NVIDIA, OpenAI and Palantir, piloting Apple Vision Pro kitchen design, and committed to launching an OpenAI-powered virtual advisor on lowes.com in March 2025 while also rolling out the MyLo Companion app and planning to adopt FBM's Blueprint Takeoff technology at the Pro desk [m3229, m3228, m3496, m3624, m3625, m3633]. TGT's GenAI store handheld tool scaled from 50,000 uses in August 2024 to hundreds of thousands of questions answered by March 2025, and Fiddelke in May 2025 pledged a bolder embrace of AI including inventory modernization projects [m3551, m3552, m3316, m3692, m3693]. Divergence centers on scope and partnerships, with LOW leaning on external AI vendors and multimodal pilots, HD emphasizing Pro-specific tools built on proprietary algorithms, and TGT focused on associate-facing efficiency before broadening its ambitions.

HD9TGT9LOW8
HD9 statements

Billy Bastek said HD rolled out Magic Apron, a generative AI tool for customer project questions, in the back half of the prior year, and later reported it drove strong engagement and contributed to online conversion growth. [m3722, m3723] Bastek said HD continues investing in AI to improve search and buy-it-again reorder capabilities. [m3583] Ann-Marie Campbell introduced blueprint takeoffs, an AI and proprietary algorithm tool for Pros to get accurate blueprint takeoffs and material estimates in record time, replacing a manual process that took weeks. [m3153, m3271, m3154, m3272] Edward Decker said HD is introducing an AI takeoff tool letting Pros build projects by typing project type into a pre-populated list, and Michael Rowe reported strong early days from AI blueprint takeoffs. [m3364, m3366]

Show the 9 verbatim statements
#m3723 · 2025-05-20 · Billy Bastek · STATED

Magic Apron has seen strong customer engagement, contributing to growth in online conversion.

#m3722 · 2025-05-20 · Billy Bastek · STATED

Additionally, during the back half of last year, we began rolling out a new feature on our website called Magic Apron, a generative AI tool that helps customers find the answers they need related to their home improvement projects.

#m3583 · 2025-08-19 · Billy Bastek · STATED

We also continue to invest in improving search functionality, leveraging AI, and enhancing our buy-it-again capabilities, allowing customers to easily and conveniently reorder products regardless of where the original purchase occurred.

#m3272 · 2025-11-18 · Ann-Marie Campbell · STATED

This technology replaces a manual intensive process that took weeks to complete increase in accuracy and reliability.

#m3153 · 2025-11-18 · Ann-Marie Campbell · STATED

The second tool, blueprint takeoffs, will transform the way pros plan and prepare for their projects. This new tool leverages advanced AI and proprietary algorithms to deliver accurate blueprint takeoffs and material estimates in record time.

#m3154 · 2025-11-18 · Ann-Marie Campbell · STATED

This technology replaces a manual intensive process that took weeks to complete, increasing accuracy and reliability.

#m3271 · 2025-11-18 · Ann-Marie Campbell · STATED

The second tool, blueprint takeoffs, will transform the way Pros plan and prepare for their projects. This new tool leverages advanced AI and proprietary algorithms to deliver accurate blueprint takeoffs and material estimates in record time.

#m3364 · 2026-02-24 · Edward Decker · STATED

with the advent of AI tools, we're introducing a number of project management and list builders for our Pros, including things like an AI takeoff scheme, letting Pros build projects, just typing in the type of project they're working on in a pre-populated list of the project in the app for the Pros

#m3366 · 2026-02-24 · Michael Rowe · STATED

we saw continued growth in our trade credit efforts, along with strong early days from our AI blueprint takeoffs.

TGT9 statements

Fiddelke said Target integrated GenAI into store handheld devices earlier this year, used over 50,000 times with average chat time under one minute. [m3551, m3552] Fiddelke said the tool was expected to help onboard new permanent and seasonal team members ahead of the 2024 holiday season. [m3553] By March 2025, Fiddelke reported the GenAI-powered store companion had answered hundreds of thousands of questions over the prior year, up from the 50,000 figure cited in August 2024. [m3552, m3316] In May 2025, Fiddelke pledged to more boldly embrace AI beyond current deployments and cited in-flight projects to modernize inventory management and allocation. [m3692, m3693]

Show the 9 verbatim statements
#m3552 · 2024-08-21 · Michael Fiddelke · STATED

Since the full chain rollout of this new tool, our team members have leveraged the technology more than 50,000 times, giving answers in a highly efficient average chat time of less than one minute.

#m3540 · 2024-08-21 · Brian Cornell · STATED

To support our team, we're making smart investments in AI technology to make their work easier and more productive, enable them to serve our guests with even greater speed and efficiency.

#m3551 · 2024-08-21 · Michael Fiddelke · STATED

We're also making investments in technology to make it easier for our team members to serve our guests. Earlier this year, we integrated GenAI into the handheld devices in our stores, providing our team with rapid access to best practice documentation and the ability to quickly receive straightforward responses to common questions

#m3553 · 2024-08-21 · Michael Fiddelke · STATED · by in advance of this year's holiday season

In addition, leaders in our stores are telling us they expect this new tool will be particularly helpful as we bring on new permanent and seasonal team members in advance of this year's holiday season, helping them to become more productive, more quickly than in the past.

#m3308 · 2025-03-04 · Brian Cornell · STATED

Think socially inspired and AI-enhanced. Target's digital ecosystem is all about anticipating consumer preferences and making the path to purchase easy and fun.

#m3316 · 2025-03-04 · Michael Fiddelke · STATED

From the GenAI-powered store companion used to answer hundreds of thousands of questions last year to advancements that make our self-checkout lanes easier for visually impaired guests to navigate.

#m3327 · 2025-03-04 · Cara Sylvester · STATED

And because we know where consumers are starting their shopping journey, we can use AI to identify emerging trends from these social platforms to more quickly amplify relevant products we carry.

#m3692 · 2025-05-21 · Michael Fiddelke · STATED

I'll partner with leaders across the organization to more boldly embrace and harness the power of technology and AI beyond what we are already deploying.

#m3693 · 2025-05-21 · Michael Fiddelke · STATED

we have some compelling technology projects in flight that will modernize and streamline core inventory management and allocation processes.

LOW8 statements

Ellison said Lowe's was working with NVIDIA, OpenAI and Palantir on AI solutions for customers and associates, and piloted Apple Vision Pro kitchen design in three test markets. [m3229, m3228] Ellison then said that in March 2025 Lowe's would launch, with OpenAI, the first AI-powered home improvement virtual advisor on lowes.com, using the same tech as the store companion app. [m3496] Ellison said this virtual advisor would give project know how and product recommendations with direct checkout links, calling it a time and money saving use of emerging technology. [m3497, m3498] McFarland said the AI-powered MyLo Companion app rolled out to support store associates and improve over time, while Ellison said Lowe's plans to use FBM's AI Blueprint Takeoff technology at the Pro desk. [m3624, m3625, m3633]

Show the 8 verbatim statements
#m3229 · 2024-08-20 · Marvin Ellison · STATED

This is just one example of how we're leaning into innovation, while we're also working with leading platforms like NVIDIA, OpenAI and Palantir to develop AI solutions for both our customer and our associates to help us improve how we sell, shop and how we work.

#m3228 · 2024-08-20 · Marvin Ellison · STATED

Lowe's is working with Apple to help customers visualize and design their dream kitchens using Apple Vision Pro. This past quarter, we piloted an in-store design experience for our customers in three test markets, where with the help from a Lowe's associate, customers could wear the Apple Vision Pro and use the Lowe's Style Studio app to explore and customize hundreds of kitchen designs in 3D using products, fixtures and appliances all available at Lowe's.

#m3496 · 2025-02-26 · Marvin Ellison · STATED · by next month

Next month, in collaboration with OpenAI, we will launch the first AI-powered home improvement virtual advisor on lowes.com, leveraging the same technology that our associates are using on their store companion app, to give our customers helpful advice as they tackle their home improvement projects.

#m3497 · 2025-02-26 · Marvin Ellison · STATED

This new virtual advisor will provide Lowe's customers with both project know-how and product recommendations with direct links to specific Lowe's products for a seamless checkout.

#m3498 · 2025-02-26 · Marvin Ellison · STATED

This is another example of how we're leaning into emerging technology to enhance the customer experience, saving them both time and money.

#m3633 · 2025-08-20 · Marvin Ellison · STATED

In addition, we plan to use FBM's AI Blueprint Takeoff technology to enhance our offering at our Lowe's store Pro desk. Which will automatically extract material quantities and measurements from digital construction plans.

#m3624 · 2025-08-20 · Joe McFarland · STATED

These increases coincide with the rollout of MyLo Companion, our AI-powered app designed specifically to support associates on the sales floor.

#m3625 · 2025-08-20 · Joe McFarland · STATED

Because the app is powered by AI, it has the capacity to learn from feedback and deliver even more helpful responses over time.

OPEN is an unresolved commitment on the clock; STATED is on the record without a checkable bar and is never counted or scored. Method: methodology.