MAAT INDEX
Themes

Commercial excellence and pricing discipline

16 statements on the record across 3 companies, ordered by how much each has said. Every quote is verbatim from its call.

THE FIFTEEN-SECOND READ

CAT's pricing narrative shifted materially across 2024 to 2025: Bonfield initially expected second-half 2024 price to turn positive in Energy & Transportation [m2857], then by January 2025 tied realization to merchandising programs expected to take about a year to flow through [m2656], only to report in August 2025 that price was more unfavorable than anticipated as those same programs stimulated higher than expected North American sales to users [m2572]. HON is guiding for stronger 2026 pricing, with Stepniak citing an expected exceedance of 3%, likely around 3.5%, varying by geography and vertical [m2540]. MMM has pursued a distinct commercial excellence buildout under Brown, moving from stated priorities of fixing pricing and discount disconnects and improving sales force effectiveness [m3045, m3063, m3065] to concrete governance and cross-selling progress, with the pipeline growing from over $40 million across 23 pairs in April 2025 [m2601, m2597, m2620, m2602] to over $60 million across 48 pairs with $10 million booked by July 2025, alongside low single digit order growth in Safety and Industrial as the model extends to transportation electronics [m2786, m2787, m2788]. Together the companies diverge sharply: CAT is grappling with pricing that undershot expectations, HON is signaling accelerating price gains into 2026, and MMM is building structural pricing and cross-selling discipline with incremental, quantified progress through 2025.

MMM12CAT3HON1
MMM12 statements

Brown said MMM would focus near term on commercial excellence, including optimized pricing, better sales force and distributor effectiveness, and fixing pricing and discount disconnects across customer segments. [m3045, m3063, m3065] By January 2025 Brown reported early progress, citing a Safety and Industrial cross-selling campaign and work reinstituting price corridors and tightening pricing governance. [m2956, m2982] By April 2025 Brown and Maheshwari cited standardized operating rhythms, tighter pricing governance, and a cross-selling pipeline of over $40 million across 23 pairs, tracking toward a $100 million, 50 pair goal through 2027. [m2601, m2597, m2620, m2602] By July 2025 Brown reported the cross-selling pipeline had grown to 48 pairs worth over $60 million with $10 million booked to date, and said the commercial excellence model, first launched in Safety and Industrial with Q2 order rates up low single digits, is now extending to transportation electronics. [m2786, m2787, m2788]

Show the 12 verbatim statements
#m3065 · 2024-07-26 · William Brown · STATED

There are certain examples, certain places where we sell products into a distributor or into a customer, but those customers, they should be buying a different product from us, but they don't.

#m3045 · 2024-07-26 · William Brown · STATED · by near-term

So in the near-term we have to focus on commercial excellence to sell more of what we currently offer, and that means better sales force and distributor effectiveness, targeted marketing, optimized pricing, and much better execution at the customer interface, in particular, on time, in full performance, which is a key part of my second priority, operational performance.

#m3063 · 2024-07-26 · William Brown · STATED

We've done a very good job at the covering inflation and we'll see some incrementally positive pricing this year. But when you get down to a granular level there's some disconnects between pricing and discounts and margins to the volume or size of the customer and we have an opportunity to take a harder look at that.

#m2956 · 2025-01-21 · Bill Brown · STATED

One of the fundamentals is commercial execution, and we're beginning to make progress in this area. For example, in Safety & Industrial, we launched a campaign to drive cross-selling at our channel partners with some encouraging early results.

#m2982 · 2025-01-21 · Bill Brown · STATED

We're working on pricing and reinstituting some price corridors and changing our governance process on pricing.

#m2602 · 2025-04-22 · Bill Brown · STATED · by through 2027

One area of particular focus is cross-selling. We now have more than $40 million of opportunities in our pipeline across 23 product pairs, tracking well against the $100 million and 50 pair goal through 2027 that Chris described at Investor Day.

#m2601 · 2025-04-22 · Bill Brown · STATED

We're making progress on our commercial excellence objectives with standardized operating rhythms, improved target setting and performance measurement, and tighter pricing governance.

#m2597 · 2025-04-22 · Bill Brown · STATED

We're exercising a new commercial excellence muscle with a much tighter alignment across the supply chain, and we're institutionalizing the March opt tempo to execute at that pace in every month of the quarter and every week of the month.

#m2620 · 2025-04-22 · Anurag Maheshwari · STATED

We continue to believe we can grow above macro due to progress on all our commercial excellence initiatives and focus on new product introductions.

#m2786 · 2025-07-18 · William Brown · STATED · by to date

We've trained over 400 sales managers and see early results through higher closed on opportunities and improved order rates. We now have 48 cross-selling pairs identified, about double since Q1 with a pipeline value of over $60 million and $10 million of new orders booked to date.

#m2788 · 2025-07-18 · William Brown · STATED

we're now extending this 3M enterprise-wide commercial excellence model across the organization with transportation electronics quickly leveraging the learnings and best practices from I while adapting it to the unique nature of a more spec-in type business.

#m2787 · 2025-07-18 · William Brown · STATED · by Q2

SIBG has been first out of the gate on commercial excellence initiative, and we're seeing promising early results with average daily order rates up low single digits in Q2.

CAT3 statements

Bonfield said second-half 2024 price would turn positive in Energy & Transportation, offsetting Construction Industries weakness. [m2857] By January 2025, Bonfield linked price realization to post sales merchandising programs he said would take about a year to flow through. [m2656] In August 2025, Bonfield said price was more unfavorable than anticipated because those merchandising programs stimulated higher than expected sales to users in North America. [m2572]

Show the 3 verbatim statements
#m2857 · 2024-08-06 · Andrew Bonfield · STATED · by second half of the year

We expect price to be positive in Energy & Transportation in the second half. And that will offset any weakness that we may see in Construction Industries.

#m2656 · 2025-01-30 · Andrew Bonfield · STATED · by about a year

Yes, and so on the price realization point, this really is relating to the post sales merchandising programs that we discussed a little bit in the third quarter. I’d remind you just that, as I explained in the third quarter, that will take about a year to flow through

#m2572 · 2025-08-05 · Andrew R. J. Bonfield · STATED

Price was more unfavorable than we had anticipated as our attractive merchandising programs stimulated higher-than-expected sales to users in North America.

HON1 statement

CFO Mike Stepniak stated pricing for 2026 will exceed 3%, most likely around 3.5%, varying between 3% and 4% by geography and vertical. [m2540]

Show the 1 verbatim statement
#m2540 · 2026-01-29 · Mike Stepniak · STATED · by 2026

Price will be above 3%. I would say most likely three and a half depending on geography and the vertical we're deploying 3% to 4%.

OPEN is an unresolved commitment on the clock; STATED is on the record without a checkable bar and is never counted or scored. Method: methodology.