MAAT INDEX
Themes

Macro and consumer demand uncertainty

45 statements on the record across 4 companies, ordered by how much each has said. Every quote is verbatim from its call.

THE FIFTEEN-SECOND READ

Across retail, macro and consumer demand uncertainty remains a persistent theme, with value seeking behavior cited as a common thread. COST framed members as leaning on value through an uncertain environment in March 2025 and carried that value focused stance into a fiscal 2026 outlook despite ongoing macro uncertainty [m3188, m3192, m3393]. HD and LOW both describe project and big ticket discretionary demand as pressured, with HD noting in August 2025 that economic uncertainty remains the top reason customers defer large projects even after May 2025 comments that the worst concerns had passed [m3727, m3594, m3587], while LOW continues citing elevated mortgage rates, affordability caution and a lock in effect through August 2025 despite calling homeowners financially healthy [m3640, m3612]. TGT's tone shifted most visibly, moving from an August 2024 description of resilient yet value focused consumers with a wide range of macro outcomes to May 2025 commentary on discretionary traffic and sales declines expected to persist, and by May 2026 still describing an uncertain environment with resilient but softening sentiment prompting a flexible rather than fast posture [m3535, m3563, m3660, m3667, m3454, m3483].

HD17TGT14LOW10COST4
HD17 statements

In August 2024, Ted Decker and Billy Bastek said higher rates and macro uncertainty were pressuring home improvement project demand, while Richard McPhail said the company was positioned to be agile in any environment. [m3081, m3094, m3101] Bastek repeated in November 2024 that macro uncertainty continued to pressure project demand, and by February 2025 McPhail said the market showed signs of normalizing though uncertainties remained. [m3654, m3438] By May 2025 Decker said the worst macro concerns had passed and Bastek said the company was well positioned for the environment, but by August 2025 Decker said economic uncertainty was still the top reason customers defer large projects, and McPhail said HD was confident managing through it for the remainder of the year. [m3727, m3716, m3594, m3587]

Show the 17 verbatim statements
#m3101 · 2024-08-13 · Richard McPhail · STATED

We believe that we have positioned ourselves to meet the needs of our customers in any environment. The investments we've made in our business have enabled agility in our operating model.

#m3105 · 2024-08-13 · Ted Decker · STATED

But again, what more recently has happened is a broader concern with the macro economy. There's just a lot of noise with political and geopolitical environment, unemployment ticked up, inflation keeps eating away at disposable income.

#m3081 · 2024-08-13 · Ted Decker · STATED

During the quarter, higher interest rates and greater macroeconomic uncertainty pressured consumer demand more broadly, resulting in weaker spend across home improvement projects.

#m3094 · 2024-08-13 · Billy Bastek · STATED

As you heard from Ted, during the second quarter, the higher interest rate environment and greater macroeconomic uncertainty pressured overall project demand.

#m3103 · 2024-08-13 · Ted Decker · STATED

Again, these are consumers who have seen their home values go up 50% in the last four years, their home equity has increased almost 70% since the -- right before the pandemic. So that translates to over $13 trillion. Equity values have been strong, jobs are strong, earnings are strong.

#m3654 · 2024-11-12 · Billy Bastek · STATED

However, the higher interest rate environment and greater macroeconomic uncertainty continues to pressure overall project demand.

#m3438 · 2025-02-25 · Richard McPhail · STATED

And while there are signs that the home improvement market is on the way towards normalization, Uncertainties still remain.

#m3727 · 2025-05-20 · Ted Decker · STATED

I think from the macro, the worst concerns I think have passed. We've gone from a dynamic of where we were going to have a near certain recession and stock market correction in early April to where today stock markets fully recovered.

#m3716 · 2025-05-20 · Billy Bastek · STATED

In particular, and as you heard from Ted, we are well-positioned to navigate the current macroeconomic environment.

#m3587 · 2025-08-19 · Richard McPhail · STATED · by remainder of the year

As we look to the remainder of the year, we are confident in our ability to manage through the macroeconomic environment as it stands today.

#m3594 · 2025-08-19 · Ted Decker · STATED

When we talk generally, though, to our customers, each of our sets of consumers and pros, the number one reason for deferring the large project is general economic uncertainty.

#m3146 · 2025-11-18 · Edward Decker · STATED

We believe that consumer uncertainty and continued pressure in housing are disproportionately impacting home improvement demand.

#m3167 · 2025-11-18 · Edward Decker · STATED

But again, the economic uncertainty continues largely now due to living costs, affordability is a word that's being used a lot, layoffs, increased job concerns, et cetera.

#m3262 · 2025-11-18 · Edward Decker · STATED

We believe the consumer uncertainty and continued pressure in housing are disproportionately impacting home improvement demand.

#m3287 · 2025-11-18 · Edward Decker · STATED

We still believe we have one of the healthiest consumer segments in the whole economy. But again, the economic uncertainty continues largely now due to living costs, affordability's a word that's being used a lot. Layoffs, increased job concerns, et cetera.

#m3377 · 2026-02-24 · Edward Decker · STATED

what may drive us to the lower end of the range would be if the market is not performing as well. And the #1 driver of that would be continued consumer uncertainty.

#m3361 · 2026-02-24 · Richard McPhail · STATED

Our customers also tell us they have concerns over general economic uncertainty, including inflation, growing job concerns and higher financing costs.

TGT14 statements

In August 2024, Brian Cornell and Michael Fiddelke described consumers as resilient yet value focused, with an unusually wide range of macro outcomes possible. [m3535, m3536, m3559, m3563] In May 2025, Cornell said first quarter traffic and sales declined in discretionary categories, and he expected these top line pressures to persist in the near term, a softening from the earlier resilience narrative. [m3660, m3661, m3667, m3673] By May 2026, Fiddelke and Lee still called the operating environment uncertain, noting resilient but softening consumer sentiment and choosing to stay flexible rather than move quickly. [m3454, m3455, m3483]

Show the 14 verbatim statements
#m3546 · 2024-08-21 · Rick Gomez · STATED

American families continue to deal with a lot. These pressures are clearly weighing on them, and they're looking for a refuge from the everyday stress that they're feeling.

#m3535 · 2024-08-21 · Brian Cornell · STATED

Consumers have shown remarkable resilience in the face of multiple challenges over the last several years, and they remain resilient today.

#m3536 · 2024-08-21 · Brian Cornell · STATED

Given the significant headwinds they have faced with inflation over the last few years, consumers continue to focus on value as they work hard to manage their household budgets.

#m3559 · 2024-08-21 · Michael Fiddelke · STATED

And while our performance has exceeded our expectations so far this year and our view of the consumer remains largely the same, the range of possibilities and the macroeconomic backdrop in consumer data and in our business remains unusually high.

#m3563 · 2024-08-21 · Michael Fiddelke · STATED

I think the headline is at the start of your question, we see a consumer that's largely consistent with how we would have described the consumer over the last couple of quarters. Consumer that's been resilient overall in their spending and flat in spite of significant inflation over the last couple of years, a consumer that's choiceful.

#m3306 · 2025-03-04 · Brian Cornell · STATED · by February

The sales decline in February we reported this morning reflects a mix of factors. Consumers continue to show a willingness to splurge on newness. We saw this play out around Valentine's Day, where we saw record-high sales. Yet, as we've discussed before, persistent economic uncertainty has consumers taking a cautious approach to spending, particularly in discretionary categories.

#m3338 · 2025-03-04 · James Lee · STATED · by February

in February, we saw record sales performance on Valentine's Day. But overall topline performance for the month was soft as cold weather affected Apparel sales and consumer confidence declined impacting our discretionary assortment more broadly.

#m3673 · 2025-05-21 · Rick Gomez · STATED

consumers have been choiceful in their buying decisions, and recent declines in consumer confidence have made them even more cautious.

#m3660 · 2025-05-21 · Brian Cornell · STATED

In the first quarter, our team and our business faced an exceptionally challenging environment that affected our performance with declines in both traffic and sales, most notably in our discretionary categories.

#m3661 · 2025-05-21 · Brian Cornell · STATED

For several years now, we've seen pressure in our discretionary businesses as spending adjusted down from elevated levels during the pandemic, and then moved further away in the face of historically high inflation and needs-based categories.

#m3667 · 2025-05-21 · Brian Cornell · STATED · by near term

In planning for the remainder of the year, we believe it's prudent to expect that current top line pressures will continue in the near term.

#m3454 · 2026-05-20 · Michael Fiddelke · STATED

As we look ahead, we also acknowledge that the broader operating environment remains uncertain.

#m3455 · 2026-05-20 · Michael Fiddelke · STATED

with consumers weighing multiple headwinds and tailwinds and recent dips in consumer sentiment, we continue to place a premium on flexibility not wanting to swing too hard too quickly despite the early signs of momentum we're seeing.

#m3483 · 2026-05-20 · James Lee · STATED

While consumers have proven to be resilient so far, sentiment has been declining recently, and we're keeping a close eye on their spending behavior.

LOW10 statements

In August 2024, Ellison and Sink said 2024 macro trends matched 2023's back half but flagged uncertainty on rates and inflation, with weak consumer sentiment and soft big-ticket DIY discretionary spend prompting guidance caution. [m3230, m3261, m3253, m3250] By February 2025, Sink guided to a flat home improvement market for 2025 amid continued challenging conditions, while Ellison called it still a challenging market despite falling short-term rates, citing a mortgage rate gap versus homeowners' existing lower rates. [m3528, m3499] Ellison called 2024 performance strong despite the difficult macro backdrop, though Sink noted persistent uncertainty on timing of a discretionary spend inflection. [m3489, m3524] By August 2025, Sink still cited elevated mortgage rates, cautious affordability, lock-in effect and a depressed housing market as short-term challenges, while Ellison noted homeowners remain financially healthy on strong balance sheets, wage growth and low unemployment. [m3640, m3612]

Show the 10 verbatim statements
#m3230 · 2024-08-20 · Marvin Ellison · STATED · by 2024

At the beginning of the year, our full year outlook reflected our expectation that macro and consumer trends in 2024 would be similar to the back half in 2023. That assessment has turned out to be accurate, and yet there still remains a great deal of uncertainty, particularly around interest rates and inflation.

#m3261 · 2024-08-20 · Brandon Sink · STATED

As it relates to the interest rate environment, so for us, it's difficult to know at what absolute interest rate level we're going to see our consumers fully engage or how long the demand will lag the actual rate cuts that we're seeing.

#m3253 · 2024-08-20 · Marvin Ellison · STATED

Look, I think for us, when we think about our guidance change for the year, it really comes down to just being prudent and being cautious based on the macro environment and the overall customer sentiment specifically around big-ticket DIY discretionary spend.

#m3250 · 2024-08-20 · Brandon Sink · STATED

But as Marvin mentioned, the home improvement backdrop remains challenging and consumer sentiment remains weak.

#m3528 · 2025-02-26 · Brandon Sink · STATED · by 2025

But from an overall macro standpoint, we expect the conditions to remain challenging in 2025, as we talked about in the prepared remarks, and all that's been taken into consideration as we looked at a flat home improvement market and then where we fall relative to that.

#m3499 · 2025-02-26 · Marvin Ellison · STATED

Even though short-term interest rates have started to come down, this remains a challenging home improvement market. Mortgage rates are higher than they've been in more than two decades, creating a significant gap between today's rates for homebuyers and the lower rates many homeowners currently enjoy.

#m3489 · 2025-02-26 · Marvin Ellison · STATED

We are very pleased with our performance in 2024, in a very difficult home improvement macro environment.

#m3524 · 2025-02-26 · Brandon Sink · STATED

But there is still a good deal of near-term market uncertainty around the timing of an inflection in the home improvement market, especially for larger ticket discretionary spend.

#m3640 · 2025-08-20 · Brandon Sink · STATED

We're still working through some short-term challenges including elevated mortgage rates, cautious consumer affordability remains a pressure point that results in the lock-in effect that we've been seeing and also a depressed housing market.

#m3612 · 2025-08-20 · Marvin Ellison · STATED

Turning to the macro environment. Homeowners remain financially healthy supported by strong balance sheets, wage growth, and low unemployment.

COST4 statements

Vachris said in March 2025 that Costco delivered strong operating results despite an uncertain macro environment, with members leaning on value during uncertain times. [m3188, m3192] He flagged FX headwinds likely continuing through the remainder of fiscal 2025. [m3189] By September 2025, Vachris extended the outlook, stating confidence in growing market share through fiscal year 2026 despite ongoing macroeconomic uncertainty. [m3393] This carries forward the value-focused strategy cited in March, now applied to a longer fiscal 2026 horizon. [m3192, m3393]

Show the 4 verbatim statements
#m3192 · 2025-03-06 · Ron Vachris · STATED

In uncertain times, our members have historically placed even greater importance on the value of high-quality items at great prices, and our teams will continue to rise to this challenge by leveraging our global buying power, strong supplier relationships, and innovation.

#m3189 · 2025-03-06 · Ron Vachris · STATED · by remainder of fiscal year

As we look ahead to the remainder of this fiscal year, headwinds from foreign exchange look likely to continue.

#m3188 · 2025-03-06 · Ron Vachris · STATED

Our operations and merchandising teams did a fantastic job delivering strong operating results despite the uncertain macro environment.

#m3393 · 2025-09-25 · Ron Vachris · STATED · by fiscal year 2026

As we look ahead to fiscal year 2026, despite the current macroeconomic uncertainty, we remain confident in our ability to grow market share by continuing to deliver exciting, high-quality items at the best value for our members.

OPEN is an unresolved commitment on the clock; STATED is on the record without a checkable bar and is never counted or scored. Method: methodology.