Supply chain sourcing diversification
11 statements on the record across 4 companies, ordered by how much each has said. Every quote is verbatim from its call.
Retailers broadly describe active, multi-year efforts to reduce single-country sourcing concentration, though the specificity of commitments varies widely. TGT has moved owned-brand China sourcing from about 60% in 2017 to roughly 30% today and reiterated a sub-25% target by end of next year, four years ahead of schedule [m3323, m3700]. HD points to over 50% of purchases already sourced in the US and has set a new 12-month target that no single non-US country exceed 10% of purchases [m3706, m3707]. LOW describes a sourcing playbook accelerating country of origin diversification without naming specific targets or dates [m3621, m3622]. COST stands apart, focusing commentary on shipping predictability and general supply stability from December 2024 through September 2025 rather than on sourcing diversification targets or deadlines [m3111, m3195, m3398].
Billy Bastek said HD has focused on diversifying sourcing for several years and will continue to assess it. [m3447] Ted Decker said diversification out of certain country concentrations had been quite good over the last six or seven years. [m3445] Decker later specified more than 50% of purchases are sourced in the United States, with continued vendor diversification efforts. [m3706] Decker set a new forward target: within 12 months, no single country outside the US will represent more than 10% of purchases. [m3707]
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#m3447 · 2025-02-25 · Billy Bastek · STATED
“We've been focused on diversifying sourcing for several years. So we'll continue to assess that going forward. But our number one job in merchandising is to be the customer's advocate for value.”
#m3445 · 2025-02-25 · Ted Decker · STATED
“I'd say our diversification efforts out of certain concentrations in countries has been quite good over the last six or seven years.”
#m3706 · 2025-05-20 · Ted Decker · STATED
“Today, more than 50% of our purchases are sourced in the United States. Over the last several years, we have worked diligently with our vendors to further diversify our global supply chain.”
#m3707 · 2025-05-20 · Ted Decker · STATED · by 12 months from now
“We are already taking action and anticipate that 12 months from now, no single country outside of the United States will represent more than 10% of our purchases.”
CFO Gary Millerchip said in December 2024 that shipping delivery predictability remained below pre-COVID levels, with items spending more time on the water. [m3111] By March 2025 Millerchip described the supply chain as relatively stable, though shipping delivery dates were still less predictable than pre-COVID, a softer characterization than his December remarks. [m3111, m3195] In September 2025 Millerchip reported no major changes since the prior quarter, calling supply relatively stable with no notable issues. [m3398] None of these statements set a specific diversification target or deadline; they describe ongoing stability rather than a promised future change. [m3111, m3195, m3398]
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#m3111 · 2024-12-12 · Gary Millerchip · STATED
“The predictability of on-time shipping delivery remains below pre-COVID levels, and items are generally spending more time on the water.”
#m3195 · 2025-03-06 · Gary Millerchip · STATED
“The supply chain continues to be relatively stable, albeit shipping delivery dates are still less predictable than they were pre-COVID.”
#m3398 · 2025-09-25 · Gary Millerchip · STATED
“From a supply chain perspective, we haven't seen any major changes since last quarter. Overall, supply remains relatively stable. With no notable issues.”
Boltz said Lowe's is executing a sourcing playbook to keep assortments strong and pricing competitive amid global sourcing pressures. [m3621] Boltz added that merchants are working with suppliers to mitigate cost pressures while accelerating country of origin diversification to cut single country dependency in product categories. [m3622]
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#m3621 · 2025-08-20 · Bill Boltz · STATED
“This brings me to our approach to managing the global sourcing environment. I'm pleased that the teams are executing our playbook well and ensuring that we maintain strong assortments and excellent value for our customers with the goal of remaining price competitive.”
#m3622 · 2025-08-20 · Bill Boltz · STATED
“Our merchants are making great progress working closely with our suppliers to help mitigate cost pressures, while ensuring a stable supply for our shared customers and accelerating our country of origin diversification to reduce our single country dependency in any given product category.”
Richard Gomez said Target cut owned-brand sourcing from China from roughly 60% in 2017 to around 30% today, targeting under 25% by end of next year, four years ahead of schedule. [m3323] Rick Gomez reaffirmed the trajectory in May 2025, citing the same 60% to 30% reduction since 2017 and reiterating the under 25% goal by end of next year. [m3700]
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#m3323 · 2025-03-04 · Richard Gomez · STATED · by end of next year
“In terms of our owned brand production, we've reduced what we source from China from roughly 60% in 2017 to around 30% today and on our way to less than 25% by the end of next year, a goal we expect to achieve 4 years ahead of our schedule.”
#m3700 · 2025-05-21 · Rick Gomez · STATED · by by the end of next year
“going back to 2017, we were 60% coming out of China. We brought that down to 30%, and we are well on our way to be less than 25% by the end of next year.”
OPEN is an unresolved commitment on the clock; STATED is on the record without a checkable bar and is never counted or scored. Method: methodology.